Презентация на тему Collectivism and Individualism in Triandis` CCP

that four attributes define collectivism and individualism:

The meaning of

the self
Collectivists use groups as the units of analysis;
individualists use individuals for that purpose.
The definition of the self in collectivist cultures is
interdependent with members of groups;
in individualist cultures it is
independent of groups

The structure of goals
Collectivists use individual goals
that are compatible with the goals of their
ingroups. Individualists use individual goals
that may or may not be compatible with the goals
of their ingroups. If there is a discrepancy between
the two sets of goals, individualists give priority
to their personal goals

4

that four attributes define collectivism and individualism:


 Behavior is a

function of norms and attitudes
Collectivists give more weight to norms
than to attitudes as determinants
of their social behavior;
individualists give more weight to attitudes
than to norms
 
Focus on the needs of the ingroup/social exchanges
Collectivists pay much attention to the needs
of members of their ingroups.
If a relationship is desirable
from the point of view of the ingroup but
costly from the point of view of the individual,
the individual is likely to stay in the relationship.
Individualists pay attention to the advantages of relationships.
If relationships has the disadvantages, individualists drop the relationship

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Individualism





Triandis suggested that the two most important

species
of individualism and collectivism
are the horizontal and vertical ones

We should distinguish vertical and horizontal
Individualist and collectivist cultures
 
  


 

The Collectivist Cultures include Conformity and other collectivist values, which are especially high in East Asian countries, in traditional societies, and communist countries.

The Individualist Cultures include Self-Direction and other individualistic values
that are high in Western cultures.

Individualism





We have Values and axes.
One axis is

Collectivism versus Individualism.
 
The second axis is vertical (Power and Achievement)
versus horizontal (Benevolence and Universalism).



If we add


Power to Collectivist values, we have Vertical Collectivism

Achievement to the Individualist values, we have Vertical Individualism


Benevolence to the Collectivist values, we have Horizontal Collectivism

Universalism (this pattern includes "equality") to the Individualist values,
we have Horizontal Individualism




 

Individualism














 
Traditional societies tend to be Vertical Collectivist.
For example,

in India differences in status
but also strong obligations to the family
and the caste create a Vertically Collectivist culture.

In cultures in which competition for distinctiveness is high,
as in the U.S. where it is a great compliment to say that
someone is "distinguished," there is Vertical Individualism.
Americans often emphasize equality (Horizontal
Individualism), but they also tolerate inequality

Individualism














 
Swedes are individualistic, but they tend to be

horizontal.
They do not want to be distinguished. They are willing
to be taxed at high rates so that income inequality can
be reduced

will be vertical collectivists (VC),
in others, vertical individualists

(VI);

in some situations people may be horizontal collectivists (HC),
and in others, horizontal individualists (HI).

One way to think of an individual's personality is to construct a profile of these tendencies. For example, an individual might have a profile such as this one: VC 10% of the time, across situations; 30% VI; 5% HC; and 55% HI.

By paying attention to the modal values on each of the four dimensions, we can characterize the culture as being primarily VI, VC, HI, or HC

the context of culture domains construct ?

 

We should take into account culture type of people:

individuals (idiocentric type)

who will want to join communes and other collectives (collectivists/ allocentric type).

For example, East Asian collectivists are especially eager to maintain harmonious relationships while individualists from the U.S.A. are more concerned with clearly giving opinions.

And then we should take demographics, as a social class.

The more educated, in Poland, were more individualistic than the less educated; those who lived in cities were more individualistic than rural samples; men more than women; the young more than the old.

the context of culture domains construct ?

 

+ we should not forget that …

Individuals are subject to diverse experiences that need to be considered when interacting with them. For example, a 33-year-old Japanese business person with a Harvard MBA, who spent three years in France, is almost certain to have become more idiocentric than a 55-year-old Japanese, who owns a small business and has never left Japan

So… not enough to know the culture of the person. We should learn to make a “first-best guess” according to culture, and then adjust it in various ways according to demographics, life experiences.

the context of culture domains construct ?

 

Triadis made special questionnaire that measures

the “subjective individualism and collectivism” (SINDCOL) of individuals

There are many factors that can influence an individual’s individualism and collectivism. They were also formulated into the 24 items composing the SINDCOL

Participants from a wide variety of ethnic backgrounds (109 men and 156 women) were asked to complete a questionnaire containing the 24 item SINDCOL, attitude items measuring the horizontal and vertical dimensions of individualism and collectivism

the context of culture domains construct ?

 

Attitude items measuring horizontal and vertical individualism-collectivism were used to determine of the Subjective Individualism and Collectivism measures (SINDCOL):

Horizontal collectivism (HC) ,
Vertical collectivism (VC) ,
Horizontal individualism (HI),
Vertical individualism (VI)

The SINDCOL measures also showed the expected associations with self-construal.

Subjective collectivism correlated positively with interdependence
and negatively with independence

while the opposite pattern was observed for the relationship of subjective individualism with interdependence and independence

the context of culture domains construct ?

 

The data of conducted survey shows that


subjective individualism is related to

being young (item 3)
having traveled (item 4)
having grandparents from Western cultures
(item 7),
having traveled overseas alone (item 12)
having lived abroad for more than 6 months (item 13),
having a job that requires one to work alone (item 19),
having the tendency to do “own thing” (item 21)
valuing privacy (item 22)