Презентация на тему Marketing Research

of the scientific method of marketing research, most agree

that it is characterized by the following elements:

Empirical approach
Observations
Questions
Hypotheses
Experiments
Analyses
Conclusions
Replication

(ESOMAR) defines marketing research as follows:
Marketing research is a key

element within the total field of marketing information. It is the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective.