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Презентация на тему The differences between PR and advertising

PLANDefinitionTimeMain goalNature of workObjectCustomerConclusionReferences
THE DIFFERENCES BETWEEN PR AND ADVERTISING presentation prepared by Bankova Anastasia PLANDefinitionTimeMain goalNature of workObjectCustomerConclusionReferences DEFINITION Advertising - public information of the firm for potential buyers, TIMEAdvertising is a time-limited company for throwing information about a product or MAIN GOALSales of goods and / or servicesCreation and management of the image NATURE OF WORKServed discretely, intermittentlyA continuous and systematic process OBJECTProduct and / or serviceIdeology, worldview, fashion,style, brand, etc. CUSTOMERSubdivisions of the companyManagement of a company, party, region CONCLUSIONPR is a strategy, and advertising is a tactic of successHowever, the REFERENCEShttp://izron.ru/articles/razvitie-ekonomiki-i-menedzhmenta-v-sovremennom-mire-sbornik-nauchnykh-trudov-po-itogam-mezhdunarodn/sektsiya-12-pr-i-reklama/pr-i-reklama-skhodstva-i-razlichiya/http://mediabitch.ru/pr-vs-reclama/
Слайды презентации

Слайд 2 PLAN
Definition
Time
Main goal
Nature of work
Object
Customer
Conclusion
References








PLANDefinitionTimeMain goalNature of workObjectCustomerConclusionReferences

Слайд 3 DEFINITION

Advertising - public information of the firm for

DEFINITION Advertising - public information of the firm for potential

potential buyers, consumers about goods and services, about their

quality, advantages, advantages, as well as about the merits of the company itself.

Public Relations is the communicative activity of the company aimed at creating harmonious relations with the society, establishing and maintaining effective relations with useful audiences, studying public opinion and responding to it.

Слайд 4 TIME
Advertising is a time-limited company for throwing information

TIMEAdvertising is a time-limited company for throwing information about a product

about a product or service into the public space
the

PR mechanism is focused on building continuous relationships with different social groups



Слайд 5 MAIN GOAL
Sales of goods and / or services

Creation

MAIN GOALSales of goods and / or servicesCreation and management of the image

and management of the image


Слайд 6 NATURE OF WORK
Served discretely, intermittently
A continuous and systematic

NATURE OF WORKServed discretely, intermittentlyA continuous and systematic process

process


Слайд 7 OBJECT
Product and / or service

Ideology, worldview, fashion,
style, brand,

OBJECTProduct and / or serviceIdeology, worldview, fashion,style, brand, etc.

etc.


Слайд 8 CUSTOMER
Subdivisions of the company

Management of a company, party,

CUSTOMERSubdivisions of the companyManagement of a company, party, region

region


Слайд 9 CONCLUSION
PR is a strategy, and advertising is a

CONCLUSIONPR is a strategy, and advertising is a tactic of successHowever,

tactic of success

However, the categories "advertising" and "PR" unite

the concept - "management of opinion".

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