Презентация на тему на Английском языке: Christmas period!!! Christmas advertising!!!

the start of the Christmas period. If you haven’t

started planning your Christmas advertising campaigns already, now is the time to start.

traditional design through using colors and images that are

strongly related to Christmas. The clever aspect of this Christmas advertisement is that each bauble offers something different with different target URLs leading to different webpages. This gives viewers the opportunity to choose what they want to visit.

advertising campaign this year is make someone happy. In

this banner advertisement we can see this theme presented. The simplicity of the white images and logo on red the red background is not only Christmassy, but can be instantly distinguished as an advertisement from Coca Cola. The added social media element of the hashtag included in the design is a great way to make your advertising go further than the banner as it encourages customers to get involved on social media.

in every family. At the beginning of December everybody

has a festive mood. In the city the streets and shop windows are decorated with bright and motley garlands. A huge Christmas tree is put at the main square. We begin to prepare for the holiday. Many people buy Christmas-tree decorations, tinsel and gifts for each other at New Year’s fairs.

traditional in design. The text on the banner says

‘A luxurious Christmas doesn’t need to cost more! See for yourself…’. This text invites users to hover their mouse over the banner, which then reveals the supermarkets Christmas magazine showcasing their products. This is an interesting way to make your banners more interactive and exciting for viewers.

appears when you hover over their Christmas banner.

attention like celebrity endorsement. This Christmas banner from Burberry

features none other than David Beckham’s son Romeo Beckham in his modelling debut.  Despite Burberry products being the central focus of the banner, we can clearly see that this is a Christmas advertisement from the subtle use of snowflakes in the background and the tagline ‘with love’ which is often associated to gift giving.

clearly know their target audience in this Christmas advertising

campaign. The focus of this ad is that Christmas is the party season and they are marketing this towards those you would want new outfits for the occasion. Although there is perhaps too much text on the ad, and the call to action is very small, ASOS have managed to create a fun take on the Christmas advertising campaign.

that Christmas adverts can be created for business products

too. Their simple, informative banner incorporates Christmas design whilst remaining professional.

iconic wintry setting of a snowy New York for

their Christmas advertising campaign. A combination of the beautifully photographed jewellery with the picturesque background give it a feeling of luxury. The simplicity of the banner ad allows Tiffany & Co. to drawn on their strength as a brand, recognisable by all.

at Christmas. This Christmas advertisement from Starbucks using playful

images and the tagline ‘Share Joy’ embraces the idea of Christmas.

known slogan ‘take a break’ to create a fun

Christmas advertising campaign.  There’s no need to say more – its a campaign that simply works.

that put a twist on the Christmas tree. One

example of this is this Christmas advertisement from Pizza Hut that uses a pizza slice as a Christmas tree on a simple red background. This ad shows that you can create effective Christmas advertisements without the need for a lot of text.

different in their construction, showing that there is no

‘one way’ to create a successful Christmas advertising campaign. However, some points might be helpful to help you think of designs for your banners:
Use imagery and colours that are associated with the holidays so that viewers can identify that this is your Christmas campaign.
Play on your strengths – showcase the strengths of your brand in your banner design.
Know your audience. What do they want at this time of year? How can you deliver this in your campaigns?
It doesn’t matter what line of business you’re in, any business can create an appropriate Christmas online advertising campaign.