Презентация на тему World informational sources. Advertising

sources used to encourage an audience to continue or

take some new action.
May be considered as a form of communication.

and viewed via various traditional media; including mass media

such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.

production in the late 19th and early 20th centuries.
Coca-cola

advertising from 1890’s

street furniture components, printed flyers and rack cards, radio,

cinema and television adverts, web banners, mobile telephone screens, shopping carts, skywriting, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

for commercial airtime during popular TV events.

programming through computer graphics. virtual billboards may be inserted

into the background where none exist in real-life. This technique is especially used in televised sporting events.

five minutes or longer. Infomercials describe, display, and often

demonstrate products and their features.

waves to the air from a transmitter to an

antenna and a thus to a receiving device.

that uses the Internet and World Wide Web for

the expressed purpose of delivering marketing messages to attract customers.
Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

brand is embedded in entertainment and media.
For example, product

placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.

medium such as a newspaper, magazine, or trade journal.

places which display advertisements to passing pedestrians and motorists.

Most often, they are located on main roads with a large amount of passing motor and traffic.

placed upon a coffee cup that is distributed out

of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia.

on street furniture. The media became an effective tool

for getting brand messages out into public spaces.

celebrity power, fame, money, popularity to gain recognition for

their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.