Презентация на тему Business Policy

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2. The Pub (29.1.)Task/Questions: Identify the industry in
3. Identify the industry in which the Pub
4. Identify the industry in which the Pub
5. 2) Conduct a Five Forces analysis of
6. 2) Conduct a Five Forces analysis of
7. 3) Conduct a value chain analysis of
8. 3) Conduct a value chain analysis of
9. 4) Conduct a SWOT analysis for The
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The Pub (29.1.)Task/Questions: Identify the industry in which the Pub operates and conduct a macro environmental analysis for The Pub. What are the structural drivers of change affecting the industry? Conduct a Five Forces analysis of

Business Policy Next ClassWe meet at Monday 29th Jan. 15.20-18.00. HomeworkRead &

Identify the industry in which the Pub operates and conduct a macro

2) Conduct a Five Forces analysis of the industry in which The

3) Conduct a value chain analysis of The Pub. Identify the value

4) Conduct a SWOT analysis for The Pub in its current location.

5) What should Scooter and the board of directors do to ensure

Слайды презентации

Слайд 2 The Pub (29.1.)
Task/Questions:
Identify the industry in which

The Pub (29.1.)Task/Questions: Identify the industry in which the Pub operates

the Pub operates and conduct a macro environmental analysis

for The Pub. What are the structural drivers of change affecting the industry?
Conduct a Five Forces analysis of the industry in which The Pub operates. Is this an attractive industry?
Conduct a value chain analysis of The Pub. Identify the value and non-value adding activities of The Pub in its current location.
Conduct a SWOT analysis for The Pub in its current location. Is The Pub well positioned to take advantage of the opportunities available and minimize the threats it faces? How would this change when it moved to its new location?
What should Scooter and the board of directors do to ensure the future sustainability of The Pub?

Слайд 3 Identify the industry in which the Pub operates

Identify the industry in which the Pub operates and conduct a

and conduct a macro environmental analysis for The Pub.

What are the structural drivers of change affecting the industry?

Political
Government. Provincial law/ politics. Change: advertising of prices is now allowed but forbidden by the university.
University. Interested in reducing drinking (alc)
Economical
- Minimum wages increasing, leading to higher expenses for the Pub
Financial crises, disposable income of students low/ decreasing.
Industry (drinking & food) increasing
Sociocultural
Low brand loyalty
Socialising increasing vs. drinking (advertising against drinking)
Students want more food, less drinking
Increase of enrolment Undergrads

Слайд 4 Identify the industry in which the Pub operates

and conduct a macro environmental analysis for The Pub.

What are the structural drivers of change affecting the industry?

Technological
Growing internet penetration/ usage

Environmental
Opportunity to use more environmental applicances

Legal
- Legal drinking age 19 years

Слайд 5 2) Conduct a Five Forces analysis of the

2) Conduct a Five Forces analysis of the industry in which

industry in which The Pub operates. Is this an

attractive industry?

Suppliers (low)
Food / drinks:
Labour: low skilled worker, students,
University: location, financing

Buyers (medium/ high)
Students. Medium to high bargaining power
Teachers, staff, visiting people have different preferences but less bargaining power
Substitutes (high)
- (dance) clubs, sport, reading .. club, gaming

Слайд 6 2) Conduct a Five Forces analysis of the

industry in which The Pub operates. Is this an

attractive industry?

New Entrants (low)
Barriers for entrants are low, alc license, no big capital investment needed.
Not very attractive industry, decreasing drinking, low profitability

Rivalry (high)
- Some bars are closing, dying industry, other pubs will run activities to attract students and other people

Summary: hard to survive, low profits and increasing competition, declining industry.