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The word mod goes from modernist, which was
a term used in the 1950s to describe modern
jazz fans as well as the musicians themselves.
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Elements of the mod lifestyle include music, clothes
(often tailor-made), dancing and motorscooters.
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From the middle till the end of 1960s
the mass media often used the term mod to
describe anything that was popular, fashionable or modern.
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The movement began in London in 1958.
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These early mods were obsessed with new fashion,
such as slim-cut Italian suits, and music styles such
as modern jazz and rhythm and blues.
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A lot of mods used motorscooters for
transportation, usually Vespa or Lambretta.
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As the lifestyle developed and was adopted by
British teenagers, mods expanded their musical tastes to American
jazz and R&B to embrace soul, Jamaican ska, and British beat music and R&B.
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The favourite mods group are Georgie FameThe favourite
mods group are Georgie Fame, The AnimalsThe favourite mods
group are Georgie Fame, The Animals, The Small FacesThe favourite mods group are Georgie Fame, The Animals, The Small Faces, The WhoThe favourite mods group are Georgie Fame, The Animals, The Small Faces, The Who, The YardbirdsThe favourite mods group are Georgie Fame, The Animals, The Small Faces, The Who, The Yardbirds, The KinksThe favourite mods group are Georgie Fame, The Animals, The Small Faces, The Who, The Yardbirds, The Kinks, and The Spencer Davis Group.
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Mods were the products of a culture.
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As psychedelic rock music and the hippie culture
appeared many people drifted away from the mods lifestyle.
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At the other side of the youth culture
spectrum, both in philosophy and appearance were the hard
mods.
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The hard mods were rougher, had less emphasis
on citting – edge fashion trends, and got their
hair cropped short.
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The hard mods soon transformed into the first
skinheads.
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They retained basic elements of mod fashions –
three-button suits, Fred Perry and Ben Sherman shirts, Sta-Prest
trousers and Levi’s jeans – but mixed them with working class – oriented accessories such as braces and Dr. Martens boots.
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They borrowed Jamaican style and looked like rude
boy: cropped hair, short-hemmed trousers and vary narrow brimmed
Trilby hats.
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The 1960s skinheads kept some of the original
mod music styles alive: ska, soul, rock steady and
early reggae.
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The most important for mods is clothes.