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Презентация на тему Advertising

attractive, amusing, awful durable, dull various, valuable, verbal emotional, effect, expensive ridiculous, reliable talent, terrible, tiresome interesting, innovative silly, successful, stylish illegal, impressive, improbable negative, new, nonsense gay, good, glamour A -D -V -E -R
Advertisement “Advertising is the greatest art form of twentieth century”“Advertising is the attractive, amusing, awful durable, dull various, valuable, verbal emotional, effect, expensive Advertisement What is advertisement? Functions of advertisementTypes of advertisementAdvantages and disadvantages of a marketing tool used to raise public awareness of a certain object Types of advertisementAccording the purpose PoliticalCommercialSocial  According the place Outdoor IndoorOn-line AdvertisementAdvantagesDisadvantages  is beyond our control, we cannot fully eliminate it, because What techniques make advertising so powerful and successful?  RepetitionSound effects ImperativeBandwagonPersonificationMemorable slogan CelebritiesStoryline (a plot) Reflective dartboard (target) WRITINGLISTENINGSPEAKINGREADING Project “Create the ad”
Слайды презентации

Слайд 2 attractive, amusing, awful
durable, dull
various, valuable,

attractive, amusing, awful durable, dull various, valuable, verbal emotional, effect,

verbal
emotional, effect, expensive
ridiculous, reliable
talent, terrible, tiresome

interesting, innovative
silly, successful, stylish
illegal, impressive, improbable
negative, new, nonsense
gay, good, glamour

A -
D -
V -
E -
R -
T -
I -
S -
I -
N -
G -


Слайд 4 Advertisement
What is advertisement?
Functions of advertisement
Types of

Advertisement What is advertisement? Functions of advertisementTypes of advertisementAdvantages and disadvantages

advertisement
Advantages and disadvantages of advertisement
What techniques make advertising

so powerful and successful?


Слайд 5 a marketing tool used to raise public awareness

a marketing tool used to raise public awareness of a certain

of a certain object
Advertisement
Functions of

advertisement
to attract public interest to something; to maintain this interest and constantly remind us of a product or a service; to inform people of a brand or a company


Слайд 6 Types of advertisement
According the purpose
Political
Commercial
Social


According

Types of advertisementAccording the purpose PoliticalCommercialSocial According the place Outdoor IndoorOn-line

the place
Outdoor
Indoor
On-line ads
Print ads
Periodical ads
Point of sale

ads
Broadcast ads
Celebrity ads
Food packaging ads
Mobile billboards ads


Слайд 8 Advertisement
Advantages
Disadvantages
is beyond our control, we cannot

AdvertisementAdvantagesDisadvantages is beyond our control, we cannot fully eliminate it, because

fully eliminate it, because it is everywhere, it is

often annoying

helps to generate
sales,
we learn about
new products
and services


Слайд 9 What techniques make advertising so powerful and successful?

What techniques make advertising so powerful and successful? RepetitionSound effects ImperativeBandwagonPersonificationMemorable slogan CelebritiesStoryline (a plot)


Repetition
Sound effects 
Imperative
Bandwagon
Personification
Memorable slogan 
Celebrities
Storyline (a plot)










Слайд 10 Reflective dartboard (target)
WRITING
LISTENING
SPEAKING


READING

Reflective dartboard (target) WRITINGLISTENINGSPEAKINGREADING

Слайд 11 Project “Create the ad”

Project “Create the ad”

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