Слайд 2
Ice cubes in beverage advertisements are typically made
of acrylic so they won’t melt under hot photography
lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better
Слайд 3
By the time a person in the United
States is 65 years old, he would have seen
an estimated two million television commercials
Слайд 4
A York University study revealed that U.S. pharmaceutical
companies spend twice as much on advertising as they
do on research
Слайд 5
Many researchers argue that advertising is the most
powerful art form on Earth
Слайд 6
Over $15 billion a year is spent in
advertisements directed toward children in the U.S
Слайд 7
The first advertisement widely believed to be the
first to feature a homosexual couple aired in 1994
when an Ikea ad featured two male companions shopping together for furniture
Слайд 8
Most watches displayed in advertisements are set to
10:10 because the hands of the watch frame the
watch brand name and they make a smiling face.
Слайд 9
Fast food companies (soda, fast food, and cereal)
in the U.S. spent about $1.6 billion in advertising
in 2006.
Слайд 10
The average child in America watches over 40,000
television commercials in a year, or over 100 a
day.
Слайд 11
In 2000, U.S. Internet advertising revenue was $8.1
billion. In 2011, that figure jumped to $32 billion.
In 2013, the figure is expected to reach $42 billion
Слайд 12
Life was the first magazine to make $100
million per year in advertising
Слайд 13
In 1938, radio surpassed magazines in generating advertisement
profits.
Слайд 14
Interpublic, WPP, and Omnicom Group are the top
three largest advertising companies in the world.
Слайд 15
Before the printing press, advertisements were often vocal
announcements. The invention of the printing press in 1440
ushered in the advent of modern advertising.
Слайд 16
Most Victoria Secret models in advertisements are a
size 2, with a 34”-36” bust, 23” waist, and
34”-35” hips.
Слайд 17
Advertisers are expected to spend $4 billion on
Facebook in 2011, of which $2.19 billion will come
from U.S advertising
Слайд 18
Ronald McDonald was first introduced in 1963. In
2010, the advocacy group Corporate Accountability International argued that
the clown has hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases
Слайд 19
Using sex to sell a product is not
new. Advertisers have used sex to sell products since
the early days of modern advertising. For example, pictures of naked women were placed in tobacco ads in the 1800s.
Слайд 20
More than $500 billion a year is spent
on advertising worldwide
Слайд 21
In fashion advertising, women are often pictured lying
on bearskin rugs, wearing furs and feathers, or dressed
in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey”.