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Презентация на тему Facts about advertising

Содержание

Ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through
Facts about advertising. Ice cubes in beverage advertisements are typically made of acrylic so they By the time a person in the United States is 65 years A York University study revealed that U.S. pharmaceutical companies spend twice as Many researchers argue that advertising is the most powerful art form on Earth Over $15 billion a year is spent in advertisements directed toward children in the U.S The first advertisement widely believed to be the first to feature a Most watches displayed in advertisements are set to 10:10 because the hands Fast food companies (soda, fast food, and cereal) in the U.S. spent The average child in America watches over 40,000 television commercials in a In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2011, that Life was the first magazine to make $100 million per year in advertising In 1938, radio surpassed magazines in generating advertisement profits. Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world. Before the printing press, advertisements were often vocal announcements. The invention of Most Victoria Secret models in advertisements are a size 2, with a Advertisers are expected to spend $4 billion on Facebook in 2011, of Ronald McDonald was first introduced in 1963. In 2010, the advocacy group Using sex to sell a product is not new. Advertisers have used More than $500 billion a year is spent on advertising worldwide In fashion advertising, women are often pictured lying on bearskin rugs, wearing thanks for your attention.
Слайды презентации

Слайд 2 Ice cubes in beverage advertisements are typically made

Ice cubes in beverage advertisements are typically made of acrylic so

of acrylic so they won’t melt under hot photography

lights or move around. Bubbles are made by adding detergent, and water is added so light will filter through better

Слайд 3 By the time a person in the United

By the time a person in the United States is 65

States is 65 years old, he would have seen

an estimated two million television commercials

Слайд 4 A York University study revealed that U.S. pharmaceutical

A York University study revealed that U.S. pharmaceutical companies spend twice

companies spend twice as much on advertising as they

do on research

Слайд 5 Many researchers argue that advertising is the most

Many researchers argue that advertising is the most powerful art form on Earth

powerful art form on Earth

Слайд 6 Over $15 billion a year is spent in

Over $15 billion a year is spent in advertisements directed toward children in the U.S

advertisements directed toward children in the U.S

Слайд 7 The first advertisement widely believed to be the

The first advertisement widely believed to be the first to feature

first to feature a homosexual couple aired in 1994

when an Ikea ad featured two male companions shopping together for furniture

Слайд 8 Most watches displayed in advertisements are set to

Most watches displayed in advertisements are set to 10:10 because the

10:10 because the hands of the watch frame the

watch brand name and they make a smiling face.

Слайд 9 Fast food companies (soda, fast food, and cereal)

Fast food companies (soda, fast food, and cereal) in the U.S.

in the U.S. spent about $1.6 billion in advertising

in 2006.

Слайд 10 The average child in America watches over 40,000

The average child in America watches over 40,000 television commercials in

television commercials in a year, or over 100 a

day.

Слайд 11 In 2000, U.S. Internet advertising revenue was $8.1

In 2000, U.S. Internet advertising revenue was $8.1 billion. In 2011,

billion. In 2011, that figure jumped to $32 billion.

In 2013, the figure is expected to reach $42 billion

Слайд 12 Life was the first magazine to make $100

Life was the first magazine to make $100 million per year in advertising

million per year in advertising

Слайд 13 In 1938, radio surpassed magazines in generating advertisement

In 1938, radio surpassed magazines in generating advertisement profits.

profits.

Слайд 14 Interpublic, WPP, and Omnicom Group are the top

Interpublic, WPP, and Omnicom Group are the top three largest advertising companies in the world.

three largest advertising companies in the world.

Слайд 15 Before the printing press, advertisements were often vocal

Before the printing press, advertisements were often vocal announcements. The invention

announcements. The invention of the printing press in 1440

ushered in the advent of modern advertising.

Слайд 16 Most Victoria Secret models in advertisements are a

Most Victoria Secret models in advertisements are a size 2, with

size 2, with a 34”-36” bust, 23” waist, and

34”-35” hips.

Слайд 17 Advertisers are expected to spend $4 billion on

Advertisers are expected to spend $4 billion on Facebook in 2011,

Facebook in 2011, of which $2.19 billion will come

from U.S advertising

Слайд 18 Ronald McDonald was first introduced in 1963. In

Ronald McDonald was first introduced in 1963. In 2010, the advocacy

2010, the advocacy group Corporate Accountability International argued that

the clown has hooked kids on unhealthy food for nearly 50 years, creating an epidemic of diet-related diseases

Слайд 19 Using sex to sell a product is not

Using sex to sell a product is not new. Advertisers have

new. Advertisers have used sex to sell products since

the early days of modern advertising. For example, pictures of naked women were placed in tobacco ads in the 1800s.

Слайд 20 More than $500 billion a year is spent

More than $500 billion a year is spent on advertising worldwide

on advertising worldwide

Слайд 21 In fashion advertising, women are often pictured lying

In fashion advertising, women are often pictured lying on bearskin rugs,

on bearskin rugs, wearing furs and feathers, or dressed

in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey”.
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