Презентация на тему The

1886. John S. Pemberton invents a new drink. Two

of the ingredients are the South American coca leaf and the African cola nut. Pemberton can’t think of a good name for the drink. Finally, Dr. Pemberton partner Frank M. Robinson suggests the name Coca-Cola and writes the new name in a special way — and that becomes the famous trademark.

A bit of history

design first appears. The style of the bottle and

trademark are very important for the success of the drink.
        For many years, they make only Coca-Cola. They also introduce new drinks — Fanta. Sprite and TAB — in the 1960s, and diet Coke in 1982.

1985the company does something almost incredible. They change the

recipe! But the public is very unhappy. And, soon after, they bring back the original recipe: “Coca-Cola Classic”.

of millions of people, from Boston to Beijing, drink

in every day. It has the most famous trademark in the world.