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Mythology in Business
Hundreds of companies take their name,
logo, or slogans from mythology
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Nike in Mythology
Winged Greek goddess of victory, in
battle or peaceful competition.
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Nike in business
Billion dollar company
Specializing in athletic apparel
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Olympus in Mythology
Highest mountain in Greece
Home of the
gods and goddesses
Formed after the Titans were defeated
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Olympus in business
World-leading camera company since 1919.
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Amazon in Mythology
A race of powerful women warriors
trained in archery and combat.
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Amazon in Business
One of the country’s largest booksellers
One of the most powerful online retail companies.
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Ajax in Mythology
Mythological warrior famous for his strength
and power
the only character in the epic poem The
Illiad who fought in the Trojan War without help from the gods.
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Ajax in business
Household cleaner that uses the slogan
“Stronger than Dirt!”
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Medusa in Mythology
Mythological monster, with snakes for hair.
Anyone
who looked directly at her would be turned to
stone.
Killed by the hero Perseus
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Medusa in Business
Medusa Corporation
One of the oldest cement
companies in the United States
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Midas in Mythology
Mythological King who had the power
to turn everything he touched to gold.
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Midas in Business
A car repair company specializing in
brake and muffler repair.
Their famous slogan: “Trust the
Midas touch”
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Odyssey in Mythology
Epic Greek poem “The Odyssey”
Story of
Odysseus, King of Ithaca
Journey home after the fall of
Troy
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Odyssey in business
Motor vehicle manufactured by Honda
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Venus in Mythology
The Roman name for the Greek
goddess Aphrodite, the goddess of love and beauty.
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Venus in Business
A division of Gillette Razor Company,
Slogan is “Reveal the goddess in you.”
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Mythology in Pop Culture
Direct reference: primarily about mythology,
setting is mythological
Indirect reference: refers to myths or the
gods, but is not primarily about mythology.
Music: band names, song references
Movies: direct and indirect
Television: direct and indirect
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Music: MUSE
Muses were said to be responsible for
inspiring all artists, poets, and musicians.
…also a band
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Music: Styx
The River Styx formed the boundary between
the Earth and the underworld.
…also a band
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TV: Indirect reference
The Simpsons make indirect references to
mythology: the show is not ordinarily about mythology
After fighting
in the Trojan war, Homer crosses the River Styx, and the rock band “Styx” plays in the background.
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TV: Direct reference
Xena, Warrior Princess is a direct
reference to mythology, the character interacts with gods, and
goddess, and the show has a basis in mythology
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Movies: Indirect Reference
In The Little Mermaid, Ariel’s father
is King Triton
He is King of the Sea, modeled
after Poseidon.
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Movies: Indirect Reference
In Harry Potter, the story is
based around a supporting system of mythological characters
Cerberus: The
3-headed dog that guards the gates of Hades.
Minerva McGonagall: Minerva is the Roman name for the goddess of wisdom, Athena.
Firenze the Centaur: Centaurs were wise creatures that were half horse, half man.
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Movies: Direct reference
In Clash of the Titans, Perseus,
the son of Zeus is a hero who attempts
to stop the underworld from spreading to Earth.
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Mythology in astronomy
Hermes/Mercury
Aphrodite/Venus
Ares/Mars
Titan Kronus
Zeus/Jupiter
Titan Uranus
Poseidon/Neptune
Hades/Pluto
Winged messenger god
goddess of
love
god of war
Saturn
king of the gods, largest
Uranus
god of the
seas
god of underworld