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Презентация на тему small business

“Beer is made by men, wine by God.” ― Martin Luther
Small business presentationVALĒRIJA PETROVA, SEK, 1.KURSS “Beer is made by men, wine by God.”  ― Martin Luther ContentCompany profileProductionSWOT analysisOverall goal of the companyCompany structureCompany cultureAdvertisement and marketing activitiesMain shop Company profileSummertimeLove for wine - love of life! ProductionSummertimemango champagnewhite strawberry table winespineapple guavahibiscus Corporate strategy and structure SWOT analysisSWOT Overall goal of the company Strategic planning Long-term goal is: to establish Company structureFunctional structureBoard of managementFactory workersShop workersOnline shop assistants Company cultureFamily culture + Eiffel Tower cultureFace-to-face relationshipsOne big leader (Managing Director)Steep hierarchyEverybody knows their role Marketing activitiesAdvertising in public transport, newspapers TV and Radio commercialsFree degustation after Main shop in the factory SummaryLtd Summertime is Riga based company which produces fruit winesThe overall goal Life is too short to drink bad wine! Thank You for attention!
Слайды презентации

Слайд 2 “Beer is made by men, wine by God.”

“Beer is made by men, wine by God.” ― Martin Luther

― Martin Luther


Слайд 3 Content
Company profile
Production
SWOT analysis
Overall goal of the company
Company structure
Company

ContentCompany profileProductionSWOT analysisOverall goal of the companyCompany structureCompany cultureAdvertisement and marketing activitiesMain shop

culture
Advertisement and marketing activities
Main shop






Слайд 4
Company profile
Summertime
Love for wine - love of life!

Company profileSummertimeLove for wine - love of life!

Слайд 5 Production

Summertime
mango champagne
white strawberry table wines
pineapple
guava
hibiscus




ProductionSummertimemango champagnewhite strawberry table winespineapple guavahibiscus

Слайд 6 Corporate strategy and structure SWOT analysis
S
W
O
T

Corporate strategy and structure SWOT analysisSWOT

Слайд 7 Overall goal of the company


Strategic planning
Long-term goal

Overall goal of the company Strategic planning Long-term goal is: to

is:

to establish Summertime as the leader of wine

producers in Baltic region

Operational planning

to continue to focus on the core strengths of the winery and to «stay the course»

developing a «brand sales strategy»

build more factories

Short-term goals are:


Слайд 8
Company structure
Functional structure
Board of management

Factory workers
Shop workers
Online shop

Company structureFunctional structureBoard of managementFactory workersShop workersOnline shop assistants

assistants



Слайд 9 Company culture
Family culture + Eiffel Tower culture


Face-to-face relationships
One

Company cultureFamily culture + Eiffel Tower cultureFace-to-face relationshipsOne big leader (Managing Director)Steep hierarchyEverybody knows their role

big leader (Managing Director)
Steep hierarchy
Everybody knows their role


Слайд 10 Marketing activities
Advertising in public transport, newspapers
TV and

Marketing activitiesAdvertising in public transport, newspapers TV and Radio commercialsFree degustation

Radio commercials
Free degustation after product presentation (also in the

whole chain of shops)

Слайд 11 Main shop in the factory

Main shop in the factory

Слайд 12 Summary
Ltd Summertime is Riga based company which produces

SummaryLtd Summertime is Riga based company which produces fruit winesThe overall

fruit wines
The overall goal of the company is to

be established as a leader of wine producers in Baltics
It is company with functional structure and combining of family and Eiffel Tower culture
Before buying a wine in our shops You can degustate it for FREE




Слайд 13 Life is too short to drink bad wine!

Life is too short to drink bad wine!

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