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Презентация на тему The History of Apple, Inc.

Why “Apple”?Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976, after taking out a $250,000 loan.At the time, the company to beat was Atarti, and “Apple” came before them alphabetically, and
The History of Apple, Inc.by Leanne Gray Why “Apple”?Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on Jobs and WozFirst met in 1971; Jobs was 16, Wozniak was 21Steve Apple IFirst demonstrated in April 1976Used a TV as a displayMany machines Apple IIFirst introduced in 1977Recognized by many as being the first “computer”Production 1984: Macintosh Introduced on January 24, 1984, the Macintosh was the world’s first truly AIM AllianceIn 1991, Apple Computer, IBM, and Motorola joined to create the Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)Produced the Power StruggleJobs was fired in 1985 by the board of directors, but iMac is BornJobs first recreated desktop, combining the monitor and CPU into Mac OS XJobs also created an entirely new operating systemWanted to emphasize the “digital lifestyle” iPodIntroduced on October 23, 20015GB hard drive; 1000 songsApple had already registered iPod + iTunesLaunched in 2003; had 2 million downloads in 16 daysOver Apple, Inc.In January, Steve Jobs announced the company would change it’s name
Слайды презентации

Слайд 2 Why “Apple”?
Steve Jobs, Steve Wozniak, and Mike Markkula

Why “Apple”?Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer

formed Apple Computer on April 1, 1976, after taking

out a $250,000 loan.

At the time, the company to beat was Atarti, and “Apple” came before them alphabetically, and also therefore in the phone book.


Слайд 3 Jobs and Woz
First met in 1971; Jobs was

Jobs and WozFirst met in 1971; Jobs was 16, Wozniak was

16, Wozniak was 21
Steve Wozniak built a computer to

run on the 6502 chip from MOS technology, but Jobs had the idea to sell it

Слайд 4 Apple I
First demonstrated in April 1976
Used a TV

Apple IFirst demonstrated in April 1976Used a TV as a displayMany

as a display
Many machines had no display
Cassette interface
Used fewer

parts than anything in its class

Apple Computer’s first logo, designed by Ronald Wayne, shows Isaac Newton underneath an apple tree.


Слайд 5 Apple II
First introduced in 1977
Recognized by many as

Apple IIFirst introduced in 1977Recognized by many as being the first

being the first “computer”
Production ended in 1993; Apple had

sold over two million units
Unlike Apple I, this version included graphics

Слайд 6 1984: Macintosh

1984: Macintosh

Слайд 7 Introduced on January 24, 1984, the Macintosh was

Introduced on January 24, 1984, the Macintosh was the world’s first

the world’s first truly personal computer, with a user-friendly

Graphical User Interface (GUI).
Introduced desktop publishing with Adobe PageMaker

Macintosh’s first icons were created by graphic designer Susan Kare.

Created an entire Mac Family:
MacPlus (1986)
Mac SE and Mac II (1987)
Mac Classic and Mac LC (1990)
Macintosh Portable (1989)
PowerBook (1991)


Слайд 8 AIM Alliance
In 1991, Apple Computer, IBM, and Motorola

AIM AllianceIn 1991, Apple Computer, IBM, and Motorola joined to create

joined to create the PowerPC processors
Apple & IBM created

two side projects called Taligent and Kaleida Labs.

Слайд 9 Started Power Macintosh line in 1994 using PReP

Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)Produced

(PowerPC Reference Platform)
Produced the first hand-held PDA, the Newton,

in 1993
Did not take off for Apple, but was the forerunner for PalmPilot and Palm PC

AIM Alliance


Слайд 10 Power Struggle
Jobs was fired in 1985 by the

Power StruggleJobs was fired in 1985 by the board of directors,

board of directors, but after three unsuccessful CEOs throughout

the early-mid 90s, was brought back in 1997 and assumed the position of interim CEO.

Слайд 11 iMac is Born
Jobs first recreated desktop, combining the

iMac is BornJobs first recreated desktop, combining the monitor and CPU

monitor and CPU into one
Sold over one million units

a year
Introduced Apple’s new emphasis on design and aesthetics

Слайд 12 Mac OS X
Jobs also created an entirely new

Mac OS XJobs also created an entirely new operating systemWanted to emphasize the “digital lifestyle”

operating system
Wanted to emphasize the “digital lifestyle”


Слайд 13 iPod
Introduced on October 23, 2001
5GB hard drive; 1000

iPodIntroduced on October 23, 20015GB hard drive; 1000 songsApple had already

songs
Apple had already registered the name for a group

of internet kiosks that were never implemented

In July 2005, iPod’s U.S. market share was estimated at 74%
January 2007, Apple reported record annual earnings of $7.1 billion, 48% of which was from iPod sales.


Слайд 14 iPod + iTunes
Launched in 2003; had 2 million

iPod + iTunesLaunched in 2003; had 2 million downloads in 16

downloads in 16 days
Over 2 billion songs sold
1.2 billion

songs sold in 2006 alone

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