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Презентация на тему The Research Process

Purposes of ResearchExplorationgaining some familiarity with a topic, discovering some of its main dimensions, and possibly planning more structured researchDescriptionCensus Bureau’s report on number of AmericansPolitical poll predicting who will win an electionAnthropologist’s ethnographic account of
The Research Process Purposes of ResearchExplorationgaining some familiarity with a topic, discovering some of its Research ‘Musts’Problem must be clearly recognizedDetermine information already available and what further ‘Six’ Phases of ResearchProblem definitionLiterature reviewSelection of research design, subjects, and data Problem DefinitionDescribe broader context (background)State the objectives or purposesInform reader about the Literature ReviewGives theoretical rationale of problem being studied, what research has been Selection of Research DesignThe research design indicates the steps that will need Data GatheringMust pretestDesign the sampling schemeQuestionnaires must be coded Data processing and analysisDescribe demographics of the dataCompare behavior (if applicable)Choose appropriate Interpreting the ResultsMake sure to consider the audienceDiscuss implications for the population Operational DefinitionsVariables first defined by conceptual definitions that explain the concept the Language of SamplingPopulation: entire collection of people/thingsParameter: # that results from measuring Unit of AnalysisMajor entity you are analyzing in your studyIt is the Unit of Analysis ErrorIn some studies people are allocated in groups, rather Independent and Dependent Variablesindependent variable is what is manipulateda treatment or program Research Design and MethodologyIn general, a research design is like a blueprint A few designsCross-Sectional DesignLongitudinal DesignTime Series DesignPanel Design Cross-Sectional Design A cross-sectional design is used for research that collects data Advantages: data on many variables, data from a large number of subjects, Longitudinal DesignsA longitudinal design collects data over long periods of time.  Measurements Time Series DesignA Time Series Design collects data on the same variable Advantages: data easy to collect, easy to present in graphs, easy to Panel DesignsPanel Designs collect repeated measurements from the same people or subjects
Слайды презентации

Слайд 2 Purposes of Research
Exploration
gaining some familiarity with a topic,

Purposes of ResearchExplorationgaining some familiarity with a topic, discovering some of

discovering some of its main dimensions, and possibly planning

more structured research

Description
Census Bureau’s report on number of Americans
Political poll predicting who will win an election
Anthropologist’s ethnographic account of a preliterate tribe

Explanation
Take it one step further

Слайд 3 Research ‘Musts’
Problem must be clearly recognized

Determine information already

Research ‘Musts’Problem must be clearly recognizedDetermine information already available and what

available and what further information is required, as well

as the best approach for obtaining it

Obtain and assess information objectively to help inform the decision

Слайд 4 ‘Six’ Phases of Research
Problem definition

Literature review

Selection of research

‘Six’ Phases of ResearchProblem definitionLiterature reviewSelection of research design, subjects, and

design, subjects, and data collection techniques

Data gathering

Data processing and

analysis

Implications, Conclusions, and Recommendations

Слайд 5 Problem Definition
Describe broader context (background)

State the objectives or

Problem DefinitionDescribe broader context (background)State the objectives or purposesInform reader about

purposes

Inform reader about the scope of the study, including

defining any terms, limitations, or restrictions
Reduces potential criticisms

State the hypothesis (es)

Слайд 6 Literature Review
Gives theoretical rationale of problem being studied,

Literature ReviewGives theoretical rationale of problem being studied, what research has

what research has been done and how it relates

to the problem

Helpful to divide the literature into sub-topics for ease of reading

Quality of literature should be assessed

Be sure to include well respected ‘individuals’ in the research area (if they exist)

Слайд 7 Selection of Research Design
The research design indicates the

Selection of Research DesignThe research design indicates the steps that will

steps that will need to be take and the

sequence they will occur

Each design can rely on one ore more data collection technique

Assess reliability and validity

Critical consideration in determining methodology is the selection of subjects

Слайд 8 Data Gathering
Must pretest

Design the sampling scheme

Questionnaires must be

Data GatheringMust pretestDesign the sampling schemeQuestionnaires must be coded

coded


Слайд 9 Data processing and analysis
Describe demographics of the data

Compare

Data processing and analysisDescribe demographics of the dataCompare behavior (if applicable)Choose

behavior (if applicable)

Choose appropriate statistical technique (if applicable)

Look for

patterns in data (if applicable)

Слайд 10 Interpreting the Results
Make sure to consider the audience

Discuss

Interpreting the ResultsMake sure to consider the audienceDiscuss implications for the

implications for the population of interest and future research



Слайд 11 Operational Definitions
Variables first defined by conceptual definitions that

Operational DefinitionsVariables first defined by conceptual definitions that explain the concept

explain the concept the variable is trying to capture

Variables

then defined by operational definitions which are definitions for how variable will be measured

Слайд 12 Language of Sampling
Population: entire collection of people/things

Parameter: #

Language of SamplingPopulation: entire collection of people/thingsParameter: # that results from

that results from measuring all units in population

Sampling frame:

specific data from which sample is drawn

Unit of analysis: type of object of interest

Sample: a subset of some of the units in the population

Statistic: # that results from measuring all units in the sample

Слайд 13 Unit of Analysis
Major entity you are analyzing in

Unit of AnalysisMajor entity you are analyzing in your studyIt is

your study

It is the type of object that makes

up each data point

Individuals
Artifacts (books, photos, newspapers)
Geographical units
Social interactions

Слайд 14 Unit of Analysis Error
In some studies people are

Unit of Analysis ErrorIn some studies people are allocated in groups,

allocated in groups, rather than individually. When this is

done, the unit of allocation is different from the unit of analysis (usually).

This is sometimes called a unit of analysis error.

It can result in studies having narrower confidence intervals and receiving more weight than is appropriate.


Слайд 15 Independent and Dependent Variables
independent variable is what is

Independent and Dependent Variablesindependent variable is what is manipulateda treatment or

manipulated

a treatment or program or cause

‘Factor’
dependent variable is what

is affected by the independent variable

effects or outcomes

‘Measure’

Слайд 16 Research Design and Methodology
In general, a research design

Research Design and MethodologyIn general, a research design is like a

is like a blueprint for the research.

Research Methodology concerns

how the design is implemented, how the research is carried out. 



Слайд 17 A few designs
Cross-Sectional Design

Longitudinal Design

Time Series Design

Panel Design


A few designsCross-Sectional DesignLongitudinal DesignTime Series DesignPanel Design

Слайд 18 Cross-Sectional Design
A cross-sectional design is used for

Cross-Sectional Design A cross-sectional design is used for research that collects

research that collects data on relevant variables one time

only from a variety of people, subjects, or phenomena.

A cross-sectional designs provides a snapshot of the variables included in the study, at one particular point in time. 

Cross-sectional designs generally use survey techniques to gather data, for example, the U.S. Census.


Слайд 19
Advantages: data on many variables, data from a

Advantages: data on many variables, data from a large number of

large number of subjects, data from dispersed subjects, data

on attitudes and behaviors, good for exploratory research, generates hypotheses for future research, data useful to many different researchers

Disadvantages: increased chances of error, increased cost with more subjects and each location, cannot measure change, cannot establish cause and effect, no control of independent variable, difficult to rule out rival hypotheses, static

Слайд 20 Longitudinal Designs

A longitudinal design collects data over long

Longitudinal DesignsA longitudinal design collects data over long periods of time. 

periods of time. 

Measurements are taken on each variable

over two or more distinct time periods. 

This allows the researcher to measure change in variables over time.

Слайд 21 Time Series Design
A Time Series Design collects data

Time Series DesignA Time Series Design collects data on the same

on the same variable at regular intervals in the

form of aggregate measures of a population. 

Time series designs are useful for:
establishing a baseline measure
describing changes over time
keeping track of trends
forecasting future (short term) trends
 

Слайд 22
Advantages: data easy to collect, easy to present

Advantages: data easy to collect, easy to present in graphs, easy

in graphs, easy to interpret, can forecast short term

trends

Disadvantages: data collection method may change over time, difficult to show more than one variable at a time,  needs qualitative research to explain fluctuations, assumes present trends will continue unchanged


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