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Презентация на тему The Coca - Cola Company

PlanKey financial indicators of Coca-Cola. Its competitive strengths.Strategy choice of Coca-Cola company. Levers and implications.SWOT analysis.TOP 3 activities to achieve further growth.WIUU. Group #7. Coca-Cola analysis.
Done by group #7: Anna PerelyginaAlina YakovlevaAzuolas ZiliusOlga LutsenkoLera PogorelovaTHE COCA-COLA COMPANY PlanKey financial indicators of Coca-Cola. Its competitive strengths.Strategy choice of Coca-Cola company. WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 1)For our key financial WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 2)These indicators help us WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 3) WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 4) WIUU. Group #7. Coca-Cola analysisKey Financial Indicators (part 5) WIUU. Group #7. Coca-Cola analysis.Coca-Cola’s Strategy ChoiceThe competitive strategy that Coca-Cola follows WIUU. Group #7. Coca-Cola analysis.SWOT analysis WIUU. Group #7. Coca-Cola analysis.SWOT analysis WIUU. Group #7. Coca-Cola analysis.TOP 3 activitiesExpanding into emerging marketsFocus on Innovations WIUU. Group #7. Coca-Cola analysis.Thank You very much for Your attention.Any questions?
Слайды презентации

Слайд 2 Plan
Key financial indicators of Coca-Cola. Its competitive strengths.
Strategy

PlanKey financial indicators of Coca-Cola. Its competitive strengths.Strategy choice of Coca-Cola

choice of Coca-Cola company. Levers and implications.
SWOT analysis.
TOP 3

activities to achieve further growth.

WIUU. Group #7. Coca-Cola analysis.


Слайд 3 WIUU. Group #7. Coca-Cola analysis.

Key Financial Indicators (part

WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 1)For our key

1)
For our key financial indicators part we have chosen

some financials that will show different measures of financial performance.

Du Pont formula: ROE=NPM*ATO*EM - it examines trends and causes of ROE.

Слайд 4 WIUU. Group #7. Coca-Cola analysis.

Key Financial Indicators (part

WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 2)These indicators help

2)
These indicators help us to understand the reason of

Coca-Cola’s ability to invest into building new production plants and invest into bottlers’ purchase.

Слайд 5 WIUU. Group #7. Coca-Cola analysis.

Key Financial Indicators (part

WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 3)

Слайд 6 WIUU. Group #7. Coca-Cola analysis.

Key Financial Indicators (part

WIUU. Group #7. Coca-Cola analysis.Key Financial Indicators (part 4)

Слайд 7 WIUU. Group #7. Coca-Cola analysis
Key Financial Indicators (part

WIUU. Group #7. Coca-Cola analysisKey Financial Indicators (part 5)

Слайд 8 WIUU. Group #7. Coca-Cola analysis.

Coca-Cola’s Strategy Choice
The competitive

WIUU. Group #7. Coca-Cola analysis.Coca-Cola’s Strategy ChoiceThe competitive strategy that Coca-Cola

strategy that Coca-Cola follows in their main business is

the broad differentiation strategy.

The main lever of this strategy - Coca-Cola’s ability to identify diverse customers tastes and create products for their satisfaction.

The implications of Coca Cola strategy:

Coca Cola products will be present in every country in the world and serve so many different tastes that every single person can find at least one product that one likes in Coca Cola’s product range
its flagship brand Coca-Cola can experience negative effect due to its saturation on the market


Слайд 9 WIUU. Group #7. Coca-Cola analysis.

SWOT analysis

WIUU. Group #7. Coca-Cola analysis.SWOT analysis

Слайд 10 WIUU. Group #7. Coca-Cola analysis.

SWOT analysis

WIUU. Group #7. Coca-Cola analysis.SWOT analysis

Слайд 11 WIUU. Group #7. Coca-Cola analysis.

TOP 3 activities
Expanding into

WIUU. Group #7. Coca-Cola analysis.TOP 3 activitiesExpanding into emerging marketsFocus on

emerging markets

Focus on Innovations thus providing innovative and healthier

products to consumers

Focus on advertising and sales activities to establish customers’ loyalty to the products other than its flagship product coca-cola

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