Презентация на тему cup_russia_final_edition (1)

priority segments in the Moscow infant food market. The expected

In terms of the specific features of the infant nutrition market the key factors of continuous sales growth are

Sources: Danone, Team’s analysis

The implementation of the following steps …

… is expected to proceed the growth of the following KPIs by the end of 2017

Hyper/Supermarkets will enable strong total sales growth in +38%

предложение-> impact on sales increase

The new flavors should be

Обоснование

результат

of promos, that will allow the high-margin sales growth

Sources: Danone, Team’s analysis, Appendix 2

health and future - the same mission share the

The key to success − cooperating with the leading children’s health care centers, who have deserved the parents’ trust and appreciation.

Mutually beneficial solution
giving seminars and public talks on parenting and nutrition provides:

Establishing strong connection between Danone and parents
Improving buyers’ loyalty
Meeting the customers’ preferences and needs
Familiarizing parents with Danone and the infant food line
Attracting new customers

Sources: RBK Research, Rosstat, Forbes, Companies reports, Team’s analysis (Appendix 1)

Team’s analysis

*Units=Number of families*(percentage of families*6-(1-percentage of families)*3,5)