Презентация на тему Focusing on the target text.skopos theory

Brief Components;
Equivalence-based Approach and Skopos Theory.

issues such as time constraints, preferred terminology and style,

reader expectations, etc.
equivalence cannot tell us which of its various levels should be used.
Equivalence levels can be applied only as tools or policies which can be selected in order to achieve some translation goal.

by
Hans Vermeer in 1978 -
the purpose of the

target text is the most important in determining the way we should translate texts
A text is written for specific purpose and it is translated for the specific purpose. It is this purpose which is known as the Skopos

Skopos of the TT as specified by the commissioner

and the translator.
Text – an offer of information from which a number of translation can be produced
“Correct” translation depends on:
who is going to read it
how they are going to use it
the way in which the text will be distributed

tone which emulates an expert “speaking down” is normal

Target language culture – the same tone would be insulting
Thus, this expert-layperson register should be replaced by a peer-to-peer register
2) if the user guide is simply being translated for use by a service engineer, the tone is not important

to any number of translations, how is the translator

to know which one is the most appropriate one?

Translation Brief
is to clearly define what the translation is to be used for and who will use it

and miss affair as
clients rarely able to provide anything

more relevant or specific than
“I have a 7,500 word document that I need translated. It’s got something to do with electronics and I need it by the end of the week”

of the text
And any stylistic or terminological requirements