Презентация на тему Pines and snow

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2. Ownership and Management «Pines and snow» will
3. Key initiatives and objectivesObtain a bank loan
4. Target marketThe target market is sports and
5. Pricing strategyRoom rates:Single -85.00 euroDouble -115.00 euroDouble
6. Implementation planWithin the first years we will
7. BibliographyJakobson, Max. Finland in the New EuropeLewis,
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Ownership and Management «Pines and snow» will be a hotel, owned and managed by Nikolay Andreev and his family.

Pines and snow This is the wooden big cottage on the lake

Key initiatives and objectivesObtain a bank loan of 5 billion euros to

Target marketThe target market is sports and business tourismTravelers between the ages

Pricing strategyRoom rates:Single -85.00 euroDouble -115.00 euroDouble deluxe -150.00 euro.Conference room rates:The

Implementation planWithin the first years we will meet the following goals:2016–Develop website2017–Four

BibliographyJakobson, Max. Finland in the New EuropeLewis, Richard D. Finland: Cultural Lone

Слайды презентации

Слайд 2 Ownership and Management
«Pines and snow» will be a

Ownership and Management «Pines and snow» will be a hotel, owned

hotel, owned and managed by Nikolay Andreev and his

family.

Слайд 3 Key initiatives and objectives
Obtain a bank loan of

Key initiatives and objectivesObtain a bank loan of 5 billion euros

5 billion euros to cover selected renovations, cottages construction,

start-up and initial operating costs for «Pines and snow».
Implement a cost-effective promotional strategy that will maximize awareness and trial for the resort.
Achieve 70% occupancy to the 3-rd year after reconstruction.
Attain 700,000 euro in profit in Year 5

Слайд 4 Target market
The target market is sports and business

Target marketThe target market is sports and business tourismTravelers between the

tourism
Travelers between the ages of 25 and 55, married

with moderate to high income. In addition, there is potential in this area for business travelers as well as small conferences
Due to some environmental, structural and market oriented challenges, the consumer for winter resorts is looking for new destinations and innovative products.

Слайд 5 Pricing strategy
Room rates:
Single -85.00 euro
Double -115.00 euro
Double deluxe

Pricing strategyRoom rates:Single -85.00 euroDouble -115.00 euroDouble deluxe -150.00 euro.Conference room

-150.00 euro.
Conference room rates:
The Boardroom -260.00 euro;
The Conference Hall

-320.00 euro;
The Ballroom -875.00 euro.

Слайд 6 Implementation plan
Within the first years we will meet

Implementation planWithin the first years we will meet the following goals:2016–Develop

the following goals:
2016–Develop website
2017–Four cottages construction, landscaping
2018–Hotel renovation, landscaping,

advertise the new conception for sport tourism and MICE
2019–Achieve more than 50% occupancy

Слайд 7 Bibliography
Jakobson, Max. Finland in the New Europe
Lewis, Richard

BibliographyJakobson, Max. Finland in the New EuropeLewis, Richard D. Finland: Cultural

D. Finland: Cultural Lone Wolf
Lavery, Jason. The History of

Finland, Greenwood Histories of the Modern Nations, Greenwood Press, 2006
Swallow, Deborah. Culture Shock! Finland: A Guide to Customs and Etiquette
Sheldon, P., 1997, Tourism Information Technology, CAB, Oxford