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Ownership and Management
«Pines and snow» will be a
hotel, owned and managed by Nikolay Andreev and his
family.
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Key initiatives and objectives Obtain a bank loan of
5 billion euros to cover selected renovations, cottages construction,
start-up and initial operating costs for «Pines and snow». Implement a cost-effective promotional strategy that will maximize awareness and trial for the resort. Achieve 70% occupancy to the 3-rd year after reconstruction. Attain 700,000 euro in profit in Year 5
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Target market The target market is sports and business
tourism Travelers between the ages of 25 and 55, married
with moderate to high income. In addition, there is potential in this area for business travelers as well as small conferences Due to some environmental, structural and market oriented challenges, the consumer for winter resorts is looking for new destinations and innovative products.
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Pricing strategy Room rates: Single -85.00 euro Double -115.00 euro Double deluxe
-150.00 euro. Conference room rates: The Boardroom -260.00 euro; The Conference Hall
-320.00 euro; The Ballroom -875.00 euro.
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Implementation plan Within the first years we will meet
the following goals: 2016–Develop website 2017–Four cottages construction, landscaping 2018–Hotel renovation, landscaping,
advertise the new conception for sport tourism and MICE 2019–Achieve more than 50% occupancy
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Bibliography Jakobson, Max. Finland in the New Europe Lewis, Richard
D. Finland: Cultural Lone Wolf Lavery, Jason. The History of
Finland, Greenwood Histories of the Modern Nations, Greenwood Press, 2006 Swallow, Deborah. Culture Shock! Finland: A Guide to Customs and Etiquette Sheldon, P., 1997, Tourism Information Technology, CAB, Oxford