Презентация на тему Language as Manipulation.

Содержание

2. Name the BRANDI’m loving itBecause I’m worth
3. Name these brandsName these plants
4. Advertising… is intended to persuade people to buy a product or use a service… etc. (Longman Dictionary)"the
5. AimCoax уговаривать Entice соблазнять Induce побуждатьDeceive обманыватьPersuade убеждатьBeguile выманивать хитростью
7. Lexical and syntactical characteristics of advertising languageEmotive
8. Slogan Poetic, Glamorized Language:Alliteration - repeating of
9. Imperative Mood and Active Verbs “Just do it”
10. Compound words longer-lasting, oh-so-comfortable Opposition “Women were
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Name the BRANDI’m loving itBecause I’m worth itThe milk chocolate melts in your mouth, not in your handJust do itConnecting peopleNo more tearsTaste the rainbowIdeas for life“Das Auto”

Linguistic manipulation inby Valova Tatyana

Advertising… is intended to persuade people to buy a product or use a service… etc. (Longman Dictionary)

AimCoax уговаривать Entice соблазнять Induce побуждатьDeceive обманыватьPersuade убеждатьBeguile выманивать хитростью

Lexical and syntactical characteristics of advertising languageEmotive language new, free, wanted, sensational, limited,

Slogan Poetic, Glamorized Language:Alliteration - repeating of the first wordsAssonance - repeating

Imperative Mood and Active Verbs “Just do it” Nike“Philips. Let’s make things better”

Compound words longer-lasting, oh-so-comfortable Opposition “Women were not born for washing!” “Princess.

Advertising is part of our everyday lives.So, what do you think? Got brainwash?

Слайды презентации

Слайд 2 Name the BRAND
I’m loving it
Because I’m worth it
The

Name the BRANDI’m loving itBecause I’m worth itThe milk chocolate melts

milk chocolate melts
in your mouth, not in your

hand
Just do it
Connecting people
No more tears
Taste the rainbow
Ideas for life
“Das Auto”

Слайд 3 Name these brands
Name these plants

Слайд 4 Advertising
… is intended to persuade people to buy a product or use a service… etc. (Longman Dictionary)
"the science

of arresting the human intelligence long enough to get

money from it.” Stephen Laycock

subconscious level of the brain

Слайд 5 Aim
Coax уговаривать
Entice соблазнять
Induce побуждать
Deceive обманывать
Persuade убеждать
Beguile выманивать

хитростью

Слайд 6

Слайд 7 Lexical and syntactical characteristics of advertising language
Emotive language new,

Lexical and syntactical characteristics of advertising languageEmotive language new, free, wanted, sensational,

free, wanted, sensational, limited, sale…

Abstract words beauty, delicious, satisfying…

“A taste of paradise” (chocolate bar Bounty)

Catchy Phrases
Buy one and get one free = If you buy one, you will get one free

Слайд 8 Slogan
Poetic, Glamorized Language:
Alliteration - repeating of the

Slogan Poetic, Glamorized Language:Alliteration - repeating of the first wordsAssonance -

first words
Assonance - repeating of the sounds in the

words
Punning - a word which has more than one meaning
Rhyme and Rhythm
"Live life loud“. - I-Home,
“Don't dream it. Drive it”. - Jaguar

Слайд 9 Imperative Mood and Active Verbs
“Just do it” Nike
“Philips.

Imperative Mood and Active Verbs “Just do it” Nike“Philips. Let’s make things

Let’s make things better”
“Indesit. We work, you play”
“Have

a break, have a Kit Kat”
Frequent use of Adjectives
“DHL has the world's biggest logistics network” “Even milk is tastier in Milky Way!”
Neologisms or Coinage - a word or a phrase that has been recently invented
“unzip a banana, temptational, minty, tangy, chewy, chunky, crackly, crispy, flaky, meaty, nutty, silky and spicy”