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Содержание
- 2. Why I chose this topic?Advertising occupies considerable space in our lives.
- 3. My problem: to explore:history of advertisingits effectiveness
- 4. Research methodsdescriptivehistorical
- 5. What is advertising?Advertising is information about a
- 6. History of advertising begins BC. Ancient Egyptians
- 7. A first public ad appeared in ancient
- 8. As time went on - Trade developed
- 9. Advertising in the USSR
- 11. In the 2000s, it took quite a
- 12. Money matters. Radio.Minutes of commercials - 21
- 13. Money matters. TV.
- 14. Records advertising
- 15. The most expensive advertising
- 16. 400 000$500 000$MorningEvening
- 17. The largest fee for shooting in advertising
- 18. Longest advertising
- 19. Advertising (an organization that promoted) should have
- 20. The slogan used in advertising should "play"
- 21. For a person to remember the name
- 22. To increase the likelihood that the advertising
- 23. Truism - it's common knowledge that sounds
- 24. NO
- 25. Social survey
- 26. I have explored :history of advertising ,
- 27. Скачать презентацию
- 28. Похожие презентации
Why I chose this topic?Advertising occupies considerable space in our lives.
Слайд 3
My problem:
to explore:
history of advertising
its effectiveness in
our time
the cost of the advertisement in the media
attitude
towards advertisinghow to advertise
interesting Facts
psychological techniques that are used when creating different types of advertising
advertise records
Слайд 5
What is advertising?
Advertising is information about a product,
distributed in any form or in any way to
promote the product and profit.ADVERTISING
Слайд 6 History of advertising begins BC. Ancient Egyptians on
papyrus gave "announcement". So they sold their slaves. The
text "advertising" slaveholders described the character, ability, physical capacity of the one they sold.Слайд 7 A first public ad appeared in ancient Rome.
They are written directly on the walls. City dwellers
can learn, for example, where and when will be the next gladiatorial combat or the sale of slaves, livestock, and some items. But then ad was so much that the then government began to deal with offenders.Слайд 11 In the 2000s, it took quite a lot
of momentum. Now it appears at every turn, in
all public places. For advertising began to build a business that brings in big money.
Слайд 12
Money matters. Radio.
Minutes of commercials - 21 UAH.
Developed
the infomercial - 150 UAH.
Classifieds 30 words - 250
UAH. / 6 daysCharity advertising - 2 cop.
Слайд 19 Advertising (an organization that promoted) should have a
slogan, motto. It should be clear, concise and contain
only a few words.Слайд 20 The slogan used in advertising should "play" on
the emotions on feelings. It aims to intrigue consumers
to leave some mystery, which will be known after the man proreklamovannoho use the services of the institution.Слайд 22 To increase the likelihood that the advertising work,
should be of interest to the viewer / listener
/ reader. First - an interesting story, the second - the story, the third - the text.Слайд 23 Truism - it's common knowledge that sounds like
an axiom; generalization. Truism should be such that you
had any doubt that the phrase is not correct. Examples truism:"Everyone loves lollipop"
"Good Housewives chosen Losk"
Слайд 26
I have explored :
history of advertising , its
development in different historical periods , particularly in the
ancient history of the world revolutionary Ukraine , USSR and in our country since independenceits effectiveness today. I had a social survey online, the results of which concluded that the effectiveness of advertising
the cost of the advertisement in the media . I did a search operation and to determine the value of advertising on radio and television
attitude towards advertising
how to advertise
Interesting Facts about advertising
psychological techniques that are used when creating different types of advertising
Advertise records that were set in different times by different people , companies and advertising
