Презентация на тему Cars Toyota

Automatic Loom Works)
In 1933 an automobile department was established

within Toyoda Automatic Loom Works.
In 1937 Toyota Motor Co. was established as an independent company.
Becomes a major supplier of trucks to The Imperial Army during WWII.
Plants were scheduled to be destroyed by allies, but the war ended first.

their first cars in the U.S.
In 1959 opened first

plant outside of Japan, in Brazil.
- Since then Toyota has maintained a philosophy of producing and designing cars in the countries where they are to be sold.
In 1989 the first Lexus was introduced after several years of development.
In 1997 Toyota introduced the first hybrid (Prius) to the Japanese market.
Scion is introduced for 2004 model year

profitable
51 manufacturing companies in 26 countries
- Produce a vehicle

every 6 seconds
Brands: Toyota, Lexus, Scion
Business partners with Daihatsu and Hino
automotive business accounted for 90% of revenues
Other 10%: housing, marine, GAZOO, telecommunications, ITS, Biotechnology and Afforestation
Success attributed to Toyota Production System

high success in Japan, Toyota moved their Prius to

the US market where it has been very successful.
The first introduction of the Prius was in 2002 and since then Toyota has come out with the Highlander and Lexus RX 400H and next year they will release the Camry.
Most Toyota hybrid vehicles are available for purchase nationwide
Toyota Prius is offered nationwide but there are waiting lists for the vehicles
Lexus first hybrid RX400H is available for purchase nationwide
Toyota Highlander has limited availability as of right now, consumers can order the vehicle but they are not available on sales floors.

is the tax deduction given to consumers who purchase

hybrid vehicles
Toyota Prius Promotions
Bluetooth technology
Option with in the Prius that if the consumer has a Bluetooth mobile phone, that allows customers with onboard navigation system and hands free phone capabilities with the vehicle
Land Speed Prius
Aiming for the younger market by having a race car that reached the speed of 130.794 mph
Prius is the national sponsor for the American Lung Association

First luxury Hybrid
The slogan for the RX 400 H

“ The heart of a Hybrid; The soul of a Lexus.”
Toyota Highlander
Limited promotion because the Highlander Hybrid has limited availability right now
Toyota Camry
Was recently announced that the hybrid Camry will be available in 2006

transition from the introduction stage to the growth stage

of the product life cycle
Limited number of products are available through few competitors
Other competitors are becoming attracted to the market and will have similar offerings soon
They are focused on building brand and customer loyalty.

in development but will be ready for the introduction

stage soon
They are focused on promoting these products to create awareness
The product life cycle of all of Toyota’s hybrids may be shortened by the introduction of other alternative fueled cars

low price in order to penetrate the market
The Prius

is priced the same as other five seater hybrids in its class but gets much better gas mileage
Same price as the Honda Insight but holds three more people
Comparison

than the conventional Highlander
It delivers more horsepower than the

conventional Highlander (30 horsepower)
It gets 10 more miles to the gallon
It greatly reduces the tail pipe emissions

distinct niches
HEV
Lexus
Scion
Distinct competency corporate culture – fosters innovation

and streamlining through continuous improvements
Brand Value

& U.S.)
Foreign Exchange risk magnified
Risk that R&D outlays will

not generate new competitive advantages
Forecast decrease in operating income to fuel accelerated R&D
Little diversification to allied lines

market share
Demand growth in China and India
Modifying designs

that are proven for other countries
Consolidation through acquisition – European foothold

and shipping)
Foreign exchange fluctuations
HEV competition increase could move market

to price basis eroding profits

ADR exchange in Tokyo

Employed 264,410 people in 2004

Revenue of

$172,749 Million in 2005
Year end of March

Income - $15,571 million
Total Net Income - $10,907 million

$193,517
Honda - $80,705

employee growth: 0.1%

goal of Toyota's strategy: increase their share of the

world's auto market to 15 percent, which should vault them past General Motors as the world's largest automaker.

Admitting "If you can't beat 'em, Join 'em!", Ford has an agreement to use Toyota's Hybrid Technology System in future Ford products, joining Nissan, which signed a similar agreement in 2002.

Ford "has not yet completed their own hybrid system". Using Toyota's system instead might help. Nissan will use it first in the 2006 Altima.

25 percent of its U.S. sales by early in

the next decade and is considering adding the technology to its entire lineup, including trucks

Toyota has 10 hybrids under development.

gas prices, political instability and environmental issues make the

development of the technology a priority

Fuel efficiency will increasingly be a determinant of automakers competitiveness in the near future.

With gas prices continuing to increase the Big 3 could have layoffs of up to 300,000.

will pass Ford in global vehicles sold in 2005,

and if current trends continue, it will eventually pass GM to become the largest automaker in the world.

Research shows that US automakers incentives between 2001 and 2004 correlate almost exactly to increases in fuel operating costs.

as Toyota continues to make hybrids much cheaper and

in greater numbers, the others won’t be able to catch up.”