as a concept album, saying it was created in
an "intense two-year period, where it felt like the whole world was falling apart and massive changes were going on." In a bid to involve their fans for This Is War, Thirty Seconds to Mars held The Summit where they invited fans to provide backing vocals and percussion. At the first, in Los Angeles, people showed up from all over the world, so they repeated The Summit in eight countries and extended the event digitally. The band also invited fans to submit close-up shots of their faces in order to make 2,000 different individual covers for the album. The album and the singles got top stages in world’s charts.
This Is War
Leto directorial debut film, Artifact, a documentary about Thirty Seconds to Mars battle against record label Virgin Records and the making of This Is War, premiered at the 2012 Toronto International Film Festival on September 14, 2012, and won the BlackBerry People's Choice Documentary Award.