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Презентация на тему Parts of a Business Letter

Writing hints of business letter parts
PARTS OF A BUSINESS LETTER Writing hints of business letter parts HEADING OR LETTERHEADTHE HEADING OF A LETTER IS SIMPLY THE PRINTED LETTERHEAD DATELINE April 17 20__ April 17, 20__ 17 April 20__ 17th April 20__The most common used INSIDE ADDRESSMr. Alfred McKenna, TreasurerFinance and Accounting DepartmentWarren, Hanson & Associates459 Third INSIDE ADDRESSWhen you need to address more than one person in a INSIDE ADDRESSSuite, room, or apartment numbers follow the street address. They appear REFERENCE LINESARE USED TO CALL SPECIAL ATTENTION TO THE SUBJECT OF THE REFERENCE LINES“Subject” summarizes the topic of the letter in a few words. SALUTATIONDear Ms. (or Miss or Mrs.) Culver:Dear Mr. Jacobs:Dear Frank:Dear Sir or SALUTATIONDear Personnel Director:To Whom It May Concern:If you know the titleIf you BODY OF THE LETTERIT IS BEST, EVEN FOR A SHORT LETTER, TO BODY OF THE LETTERPARAGRAPH THREEIt is usually a short paragraph. Depending on Capital Supplies8995 Camden Rd. • Williamsburg, WI 63094October 2, 20XXLance Smith, DirectorTerrance COMPLIMENTARY CLOSE COMPLIMENTARY CLOSEIf you refer to the recipient’ by his/her namethe letter should ENCLOSURE LINE and COPIES LINEEnclosure line is used as a reference check
Слайды презентации

Слайд 2 Writing hints of business letter parts

Writing hints of business letter parts

Слайд 3 HEADING OR LETTERHEAD
THE HEADING OF A LETTER IS

HEADING OR LETTERHEADTHE HEADING OF A LETTER IS SIMPLY THE PRINTED

SIMPLY THE PRINTED LETTERHEAD ON THE COMPANY STATIONARY GIVING

THE COMPANY NAME, ADDRESS(ES), PHONE NUMBER(S), THE NAME OF AN OFFICER OR CORRESPONDENT.

IF THERE IS NO PRINTED LETTERHEAD, TYPE THE COMPANY NAME, ADDRESS, AND PHONE NUMBER IN THE UPPER RIGHT-HAND CORNER OF THE PAPER ABOUT ONE AND ONE-HALF INCHES (~ 3.8 CM) FROM THE TOP AND FLUSH WITH THE RIGHT MARGIN.


Capital Supplies
8995 Camden Rd. • Williamsburg, WI 63094


Слайд 4 DATELINE
April 17 20__
April 17, 20__


17

DATELINE April 17 20__ April 17, 20__ 17 April 20__ 17th April 20__The most common used

April 20__
17th April 20__
The most common used


Слайд 5 INSIDE ADDRESS
Mr. Alfred McKenna, Treasurer

Finance and Accounting Department

Warren,

INSIDE ADDRESSMr. Alfred McKenna, TreasurerFinance and Accounting DepartmentWarren, Hanson & Associates459

Hanson & Associates

459 Third Avenue

New York, New York 10017

USA
The

name, the title

Company department (if any)

Company name


Mailing address
Zip code

Country

Слайд 6 INSIDE ADDRESS
When you need to address more than

INSIDE ADDRESSWhen you need to address more than one person in

one person in a company, list their names in

alphabetical order on separate lines.

Ms. Joan Sample
Mr. Norm Zuefle


Слайд 7 INSIDE ADDRESS
Suite, room, or apartment numbers follow the

INSIDE ADDRESSSuite, room, or apartment numbers follow the street address. They

street address. They appear on the same line, separated

by a comma.

If you need to list both the street address and the post office box.


Numbered streets ten and below are written out. Above ten, they are typed in figures

Insert a hyphen between building and street numbers when both are written as figures.

6571 Duluth, Suite 407
Michigan City, Michigan 49254

973 West Ontario, Apt. 14
Miami, Florida 33139

STREET ADDRESSES AND P.O. BOX NUMBERS

Ace Hardware
260 Central Avenue
P.O. Box 117
Rosemont, Illinois 60018

Ace Hardware
P.O. Box 117
260 Central Avenue
Rosemont, Illinois 60018

Sixth Avenue

33rd Street

1435 – 33rd Street


Слайд 8 REFERENCE LINES
ARE USED TO CALL SPECIAL ATTENTION TO

REFERENCE LINESARE USED TO CALL SPECIAL ATTENTION TO THE SUBJECT OF

THE SUBJECT OF THE LETTER OR SINGLE OUT A

PARTICULAR PERSON TO WHOM THE LETTER IS ADDRESSED IN A COMPANY


Personal and Confidential (Personal or Confidential) is typed in initial capitals and underscored before the inside address

Personal and Confidential

Ms. Jane Purdy, Vice President
Trust Department
First National Bank of Atlanta
900 Grove Street
Atlanta, Georgia 30319

“Attention” is typed below the inside address. It is followed by a colon and are not underscored.

Personnel Department
Western Utilities, Inc.
817 West Main Street
Denver, Colorado 80061

Attention: Reena Culver, Data Processor


Слайд 9 REFERENCE LINES

“Subject” summarizes the topic of the letter

REFERENCE LINES“Subject” summarizes the topic of the letter in a few

in a few words. It is centered about two

lines below the salutation, or in Simplified format, which has no salutation, it is typed three lines below inside address.

Mr. Earl Jacobs, Sales Manager
Merchant’s Restaurant
633 South Dearborn
Leland, Kansas 67073



Subject: Delivery of red snapper catch

Some letters have a reference lines for use in further correspondence about the subject discussed in the letter. Type the reference number cited about four lines below the date and flush with the right margin. If a company also uses file reference numbers, type this number one line below the incoming reference. Such lines are often used to refer to documents, purchase orders, and other numbered items.

Letterhead



February 4, 200__


Reference: P.O. #46-555-02
Our File Ref: Invoice #701


Слайд 10 SALUTATION
Dear Ms. (or Miss or Mrs.) Culver:
Dear Mr.

SALUTATIONDear Ms. (or Miss or Mrs.) Culver:Dear Mr. Jacobs:Dear Frank:Dear Sir

Jacobs:
Dear Frank:

Dear Sir or Madam:

Dear Sir (Sirs):
Dear Madam:
Ladies and

Gentlemen:

If you know the name


If you don't know whether the recipient is a man or woman

If you don’t know the name


Слайд 11 SALUTATION
Dear Personnel Director:

To Whom It May Concern:
If you

SALUTATIONDear Personnel Director:To Whom It May Concern:If you know the titleIf

know the title

If you don’t know reader’s gender, use

a nonsexist salutation

Слайд 12 BODY OF THE LETTER
IT IS BEST, EVEN FOR

BODY OF THE LETTERIT IS BEST, EVEN FOR A SHORT LETTER,

A SHORT LETTER, TO DIVIDE THE BODY INTO AT

LEAST TWO OR THREE PARAGRAPHS.

PARAGRAPH ONE

PARAGRAPH TWO

This part is usually a short paragraph. Anything too long will cause the reader to lose patience.
Begin with information that catches the reader’s attention and refers to some need or interest of the reader. Refer to a previous letter, contact or document. Put the “you” into the letter.

State your purpose

Explain what you want to happen or explain the information you have

It explains the information you are giving, or it explains what you want the recipient to do. It doesn’t need to be elaborate, but it does need to include all of the information the recipient needs. If you have a lot of information, break it into short paragraphs, make a list or refer to an attachment. Underlining essential information is one way to highlight key points for your reader. Your letter should be organized to help the recipient understand what to know or what to do.


Слайд 13 BODY OF THE LETTER
PARAGRAPH THREE
It is usually a

BODY OF THE LETTERPARAGRAPH THREEIt is usually a short paragraph. Depending

short paragraph. Depending on the purpose of the letter,

it will do one of three things:

Request a dated action, conclude or thank
the reader for his response

Conclude.
In an informational letter, this allows you to point out the most important item or draw all your key points into one statement.

Request action.
In letters that require a response, such as collection letters, you define the action you want the recipient to take. In this part, you tell the reader what to do and when to do it. Being vague gets vague results. Be specific.

Thank the reader.
In some letters, this part is simply a thank you for the recipient’s attention, response or concern.


Слайд 14
Capital Supplies
8995 Camden Rd. • Williamsburg, WI 63094
October

Capital Supplies8995 Camden Rd. • Williamsburg, WI 63094October 2, 20XXLance Smith,

2, 20XX
Lance Smith, Director
Terrance Trucking
P.O. Box 4440
Houston, TX 34598-4440


Dear Mr. Smith:

Thank you for your conscientious service. All 15 of your last shipments have arrived undamaged. We have never contracted with a supplier with as fine a record as yours. We appreciate the extra effort it takes to ship our order intact and on time.

Ted McCracken and Bob Smiley have delivered these shipments to our loading dock supervisor. I have attached copies of logs for your review. Note that the unloading time is approximately half of that from other shippers for a similar load. Ted and Bob frequently help our crew unload the crates. This additional service always comes with an exchange of jokes. Our crew collects laughs to compete with your drivers!

Doing business with your organization is a pleasure. You save us money by eliminating shipping waste and time by providing efficient drivers. Please accept the enclosed certificates of merit to Terrance Trucking, Ted and Bob, with our appreciation. We are confident in referring our customers and vendors to Terrance Trucking for their shipping needs.

Sincerely,


Cala Reginald
CLR:mjk
Enc. (10)

State Your Purpose

Explain What You Want to Happen or Explain the
Information You
Have

Request a Dated Action, Conclude,
Thank the Reader





Слайд 15 COMPLIMENTARY CLOSE

COMPLIMENTARY CLOSE

Слайд 16 COMPLIMENTARY CLOSE
If you refer to the recipient’ by

COMPLIMENTARY CLOSEIf you refer to the recipient’ by his/her namethe letter

his/her name
the letter should be ended
Sincerely yours
Yours sincerely
If you

do not know the recipient’s name and refer to him/her
Dear Sir/Madam, write

Yours faithfully


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