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Содержание
- 2. Slowness to changeusuallymeans fear ofthe new!Philip Crosby
- 3. RELAXATION
- 4. ContentProductTarget MarketSWOT analysisAdvertisementBenefits or "Why should I buy this stuff?!"
- 6. Product life cycleIntroductionCompetirorsProductPricePromotionDistributionGrowthfewone100 - 130 LVLNewspaper ads2 channelsmoremore versionsgain market shareDifferent mediaBaltic region
- 7. FIRE-LOOK-MANTELPIECEfor EVERYONErelaxation teraphyinteresting design solution
- 8. TARGETMARKETProductFire-look-mantelpieceIs sold only for grown ups under
- 9. SWOT analysisSWOT
- 10. USPs and benefitsUSPsthe design is UNIQUEuse bio-ethanol surprise your guestsBenefitsbrings warmth, comfort and harmony to your home
- 11. SummaryLack of rest and relaxation can lead
- 13. Скачать презентацию
- 14. Похожие презентации
Slowness to changeusuallymeans fear ofthe new!Philip Crosby
Слайд 4
Content
Product
Target Market
SWOT analysis
Advertisement
Benefits or "Why should I buy
this stuff?!"
Слайд 6
Product life cycle
Introduction
Competirors
Product
Price
Promotion
Distribution
Growth
few
one
100 - 130 LVL
Newspaper ads
2 channels
more
more
versions
gain market share
Different media
Baltic region
Слайд 8
TARGET
MARKET
Product
Fire-look-mantelpiece
Is sold only for grown
ups under 18
years old
Brings warmth and
comfort
For home use
Unique design
Place
3
shops in Riga, 1 in Daugapils and
1 in Ventspils
Addresses on the stores
are available on
www.fire.com
Price
Prices in all shops don’t differ (the average value is 100 Lats)
There is special discount program for regular customers
Promotion
Marketing
presentations in
Riga’s supermarkets
– Alfa, Domina, Mols
Brochures in other shops
in Vilnus, Kiev
Promotion program
begins in the middle
of september
Слайд 10
USPs and benefits
USPs
the design is UNIQUE
use bio-ethanol
surprise your
guests
Benefits
brings warmth, comfort and harmony to your home
Слайд 11
Summary
Lack of rest and relaxation can lead to
the apathy, stress and finally to the depression
FIRE-LOOK-MANTELPIECE is
unique and stylish product, that uses bio-ethanol and is eco-friendlyOur product can help You to feel warm and cozy, to relax and bring harmony to your home
