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Презентация на тему OTT Video over IP

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2. OverviewIntroductionQuestions? Perspectives?(A little) Background about Penn and
3. Video over IPHow many of you offer
4. How, When, With WhatEven if you don’t
5. PennNet and PVNPennNet: Penn Internet accessWired Ethernet10Mbs
6. Why OTT at Penn? Past “failures”Inuk/Internet 2 projectNo
7. Over the Top(In this case) Set-top box
8. Long Walks and Cute AnimalsNot an engineer!TV-watching
9. Little Bit o’This, Little Bit o’ThatAppleTV v.
10. AppleTVSlick design and user interfaceLink to your
11. Boxee BoxOdd design / BigKeyboard remoteHDMI out
12. Roku HDFunctional design - Streaming Media PlayerBasic
13. OTT Baseline Comparison
14. OTT Biased Comparison
15. Did You Just Waste My Time?All OTTs
16. Penn FindingsNo noticeable blips on networkNo control
17. All About the Benjamins…and the Benitas! Students
18. K.I.S.S.Penn opted for a solution that was
19. What is the Answer?IP Video is the
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21. Похожие презентации

OverviewIntroductionQuestions? Perspectives?(A little) Background about Penn and PVNWhy we chose an OTT solutionSo, what is “OTT”?“And what makes you qualified to talk about it?”OTT Examples (Hardware and Interface)Specifics of each optionQuality ComparisonFindings at Penn

Over the Top/Under the Hood OTT Video over IPMayumi Hirtzel, University of

Video over IPHow many of you offer video over IP (streaming, on-demand

How, When, With WhatEven if you don’t have “on-demand, video over IP”

PennNet and PVNPennNet: Penn Internet accessWired Ethernet10Mbs to wallplate (throttled)Wireless issuesPenn Video

Why OTT at Penn? Past “failures”Inuk/Internet 2 projectNo clear winner in IP Video

Over the Top(In this case) Set-top box designed for media display using

Long Walks and Cute AnimalsNot an engineer!TV-watching habitsI like TV! (But not

Little Bit o’This, Little Bit o’ThatAppleTV v. Boxee v. RokuComparison and FindingsConnection/Output

AppleTVSlick design and user interfaceLink to your Apple everything (iTunes, iMovie, etc.)Fair

Boxee BoxOdd design / BigKeyboard remoteHDMI out (cable provided); Optical out1080p and

Roku HDFunctional design - Streaming Media PlayerBasic remote and Interface720p (later models

Did You Just Waste My Time?All OTTs specializing in digital media reception

Penn FindingsNo noticeable blips on networkNo control group or testingNeeded to educate

All About the Benjamins…and the Benitas! Students want what they want: What’s

K.I.S.S.Penn opted for a solution that was extremely low-cost - for us,

What is the Answer?IP Video is the future … … But how

Q & A / Hands-On Mayumi Hirtzelhirtzel@isc.upenn.edu @ the AHECTA

Слайды презентации

Слайд 2 Overview
Introduction
Questions? Perspectives?
(A little) Background about Penn and PVN
Why

OverviewIntroductionQuestions? Perspectives?(A little) Background about Penn and PVNWhy we chose an

we chose an OTT solution
So, what is “OTT”?
“And what

makes you qualified to talk about it?”
OTT Examples (Hardware and Interface)
Specifics of each option
Quality Comparison
Findings at Penn

Слайд 3 Video over IP
How many of you offer video

Video over IPHow many of you offer video over IP (streaming,

over IP (streaming, on-demand capacity) on your campus broadband

Ethernet network?
How many of you have a broadband Ethernet network?

Слайд 4 How, When, With What
Even if you don’t have

How, When, With WhatEven if you don’t have “on-demand, video over

“on-demand, video over IP” as a service, students are

using your network to watch TV, movies, and more:
How they want to watch it
When they want to watch it
With the device of their choosing

Слайд 5 PennNet and PVN
PennNet: Penn Internet access
Wired Ethernet
10Mbs to

PennNet and PVNPennNet: Penn Internet accessWired Ethernet10Mbs to wallplate (throttled)Wireless issuesPenn

wallplate (throttled)
Wireless issues
Penn Video Network
HFC distribution network on campus

(ca 1994)
~8000 drops / ~60 channels / 550MHz
Yes to Digital and some HD (QAM)

Слайд 6 Why OTT at Penn?
Past “failures”
Inuk/Internet 2 project
No clear

Why OTT at Penn? Past “failures”Inuk/Internet 2 projectNo clear winner in IP

winner in IP Video for us
After 2 years…
Why duplicate

existing service?
Cable TV already successful
Supplemental lineup more appealing
“Who wants it?”

Слайд 7 Over the Top
(In this case) Set-top box designed

Over the Top(In this case) Set-top box designed for media display

for media display using an Internet network input for

data/packet retrieval
Three examples:
AppleTV (Apple)
Boxee Box (D-Link)
Roku HD (Roku)

Слайд 8 Long Walks and Cute Animals
Not an engineer!
TV-watching habits
I

Long Walks and Cute AnimalsNot an engineer!TV-watching habitsI like TV! (But

like TV! (But not so much “live”)
Media saturation from

multiple sources
Laptop, smartphone, game systems, TV (sort of)

Opinionated. Cheap. Impatient. Me ~ Average student viewer?

Слайд 9 Little Bit o’This, Little Bit o’That
AppleTV v. Boxee

Little Bit o’This, Little Bit o’ThatAppleTV v. Boxee v. RokuComparison and

v. Roku

Comparison and Findings
Connection/Output options
All wired connections
Hardware design
Ease of

use
Get ready for some personal bias!

Слайд 10 AppleTV
Slick design and user interface
Link to your Apple

AppleTVSlick design and user interfaceLink to your Apple everything (iTunes, iMovie,

everything (iTunes, iMovie, etc.)
Fair number of media apps (Netflix,

YouTube, Flickr, iTunes); also rental/purchase
HDMI out (rassa-frassa-! No Cable Provided?!); Optical out
720p
No enterprise wireless

Слайд 11 Boxee Box
Odd design / Big
Keyboard remote
HDMI out (cable

Boxee BoxOdd design / BigKeyboard remoteHDMI out (cable provided); Optical out1080p

provided); Optical out
1080p and 1080i
Many, many apps / channels

Favor “freebies” like YouTube, TED, Khan Academy
Essentially designed to replace PC running Boxee software

Слайд 12 Roku HD
Functional design - Streaming Media Player
Basic remote

Roku HDFunctional design - Streaming Media PlayerBasic remote and Interface720p (later

and Interface
720p (later models go to 1080p)
Most output options

(HDMI, S-video, Composite, Component; Optical); basic cables provided
Mid-range “Channel” options
Netflix, Hulu Plus, NHL, MLB, Amazon video
Pandora, iTunes
Higher-ed-specific (see TelVue)

Слайд 13 OTT Baseline Comparison

Слайд 14 OTT Biased Comparison

Слайд 15 Did You Just Waste My Time?
All OTTs specializing

Did You Just Waste My Time?All OTTs specializing in digital media

in digital media reception and streaming do essentially the

same thing
AppleTV, Boxee, Chumby, GoogleTV, Orb, PS3, Roku, Wii, XBOX 360 … !
Which one best matches your - or your students’ - needs and wants?

Слайд 16 Penn Findings
No noticeable blips on network
No control group

Penn FindingsNo noticeable blips on networkNo control group or testingNeeded to

or testing
Needed to educate students about registration
Not exactly as

easy as “plug-and-play”
Same as any other Internet device
Largest percentage of registered “peripheral” Internet devices (not computers) was XBOX 360 @ 30%

Слайд 17 All About the Benjamins
…and the Benitas!
Students want what

All About the Benjamins…and the Benitas! Students want what they want:

they want: What’s in the box, not the box

itself!
Students don’t think, “I want to watch Showtime tonight!” They think, “I want to watch ‘Dexter’ tonight!”

Слайд 18 K.I.S.S.
Penn opted for a solution that was extremely

K.I.S.S.Penn opted for a solution that was extremely low-cost - for

low-cost - for us, and for them - with

OTT recommendations
Mom and Dad already have Comcast, Time Warner, FiOS, Dish, DirecTV at home - many are also available to students (remotely)
Education issue
HBO Go very successful example
Talk to your vendors about on-demand options

Слайд 19 What is the Answer?
IP Video is the future

What is the Answer?IP Video is the future … … But

… … But how far away?
Over IP? In “The Cloud?”
Existing

OTT services are a stop-gap solution
No clear “winner” in the race of which service is best
If you want to take a cautious approach to Video over IP, OTT is one way to do it.