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Marketing Channels Online Marketing Content Marketing Create content that people will
find interesting, and which is more likely to be
shared over social media.
Case Study: The Best Job in the World
Be Creative!!!
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Marketing Channels Offline Marketing – B2B Some basics: Understand that content
comes in more than one format Provide value Make sure your
salespeople have everything they need to be successful Inbound Marketing (“promoting a company by sharing content with the outside world”) Outbound Marketing (“uses “push” techniques”) Business Development