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Презентация на тему REI Satisfied customers is not the end!

REIOverviewSurveyMembershipMobileConnection
REI Satisfied customers is not the end!Abdilda Gaziza | Islam Zhibek| Mahmudova Rukiya REIOverviewSurveyMembershipMobileConnection Recreational Equipment, Inc., is an American retail and outdoor recreation services company. REIFounded in 1938; selling gear, sporting goods and clothes;125 retail stores in 31 states;Online shop;11,000+ employees REI Financial Performance2015 sales of $1.80 billionOperating income was $116 millionNet income Best companies to work for: #8** Source : Forbes 2012 REIOverviewSurveyMembershipMobileConnection Focus on the customer Retail price is optimal for buyers Focus on Customer SamplingBay Area, CaliforniaAge group : 20-45 yearsExposed to high-technologyTotal of 76 respondents Top 5 attributes of Happy Customer REIOverviewSurveyMembershipMobileConnection REIOverviewSurveyMembershipMobileConnection REI Mobile App (iOS) REIOverviewSurveyMembershipMobileConnection Connecting the dots… The company is known in America, Europe and Asia. Kazakhstan is the Thank Youfor your attention
Слайды презентации

Слайд 2 REI
Overview
Survey
Membership
Mobile
Connection

REIOverviewSurveyMembershipMobileConnection

Слайд 3 Recreational Equipment, Inc., is an American retail and

Recreational Equipment, Inc., is an American retail and outdoor recreation services

outdoor recreation services company. REI sells sporting goods, camping

gear, travel equipment, and clothing.

Слайд 4 REI
Founded in 1938;
selling gear, sporting goods and clothes;
125 retail

REIFounded in 1938; selling gear, sporting goods and clothes;125 retail stores in 31 states;Online shop;11,000+ employees

stores in 31 states;
Online shop;
11,000+ employees


Слайд 5 REI Financial Performance
2015 sales of $1.80 billion
Operating income

REI Financial Performance2015 sales of $1.80 billionOperating income was $116 millionNet

was $116 million
Net income was $30 million
842,000 new members

in 2015
REI Visa card holders will receive $37 million in rebates
$21 / customer / year

Слайд 6 Best companies to work for: #8*
* Source :

Best companies to work for: #8** Source : Forbes 2012

Forbes 2012


Слайд 7 REI
Overview
Survey
Membership
Mobile
Connection

REIOverviewSurveyMembershipMobileConnection

Слайд 8 Focus on the customer
Retail price is optimal

Focus on the customer Retail price is optimal for buyers Focus

for buyers
Focus on quality and service
High product

knowledge
High level of trust with customers
Convenient process of shopping

Слайд 9 Customer Sampling
Bay Area, California
Age group : 20-45 years
Exposed

Customer SamplingBay Area, CaliforniaAge group : 20-45 yearsExposed to high-technologyTotal of 76 respondents

to high-technology
Total of 76 respondents


Слайд 11
Top 5 attributes of Happy Customer

Top 5 attributes of Happy Customer

Слайд 12 REI
Overview
Survey
Membership
Mobile
Connection

REIOverviewSurveyMembershipMobileConnection

Слайд 14 REI
Overview
Survey
Membership
Mobile
Connection

REIOverviewSurveyMembershipMobileConnection

Слайд 15 REI Mobile App (iOS)

REI Mobile App (iOS)

Слайд 16 REI
Overview
Survey
Membership
Mobile
Connection

REIOverviewSurveyMembershipMobileConnection

Слайд 17 Connecting the dots…

Connecting the dots…

Слайд 18 The company is known in America, Europe and

The company is known in America, Europe and Asia. Kazakhstan is

Asia. Kazakhstan is the development prospect for REI.


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