Слайд 3
Sustainable Development Definitions Normative definition Development that meets the
needs and aspirations of the current generation without compromising
the ability to meet those of future generations. Our definition Development which enables individuals and communities in underdeveloped regions of the world to raise living standards through profitable products, consistent with minimizing adverse environmental effects
Слайд 4
Sustainability Major components: Environmental Economic Social Political
Слайд 5
Environmental Sustainability Reduce, Reuse, Recycle Developing countries are really GOOD
at this! Is this enough in rural Guatemala? Is this a
luxury in rural Guatemala? Does this only delay the exhaustion of resources in the developed world (see “Cradle to Grave” McDonaugh and Braungart Eco-efficiency Being “less bad”
Слайд 6
Environmental Sustainability Cradle-to-Cradle Manufacturing Manufacturer is responsible for the product
through entire life-cycle Create products that are designed for “upcycling” Technical
and biological “nutrient cycles” No waste, not less waste
creating sustainable products? Is this “greenwashing?” Can companies be green?
Слайд 9
Are we just making greener widgets? A systems approach: How
do we make sustainable communities? How do we make
sustainable business eco systems? How do we initiate the process?
Слайд 10
Economic Sustainability Who is paying for your product? User NGO Government Will they
keep paying? Why? What is the value your product brings?
Слайд 11
Social Sustainability Does your product fit into its social
context? Are there people with the level of skill needed
to repair/maintain your product? Does your product make people’s lives better? Does any part of making/using/disposing of your product harm people? See article on building a road in Indonesia
Слайд 12
Appropriate Technology Simple, Low-cost, Local (but effective) Labor-intensive methods Low capital
costs “Junk” is good Use, Maintenance are simple Give some examples
Слайд 13
Why Appropriate Technology? Socially sustainable semi-skilled labor jobs employs available skills,
teaches new ones fits into social context familiar
Слайд 14
Why Appropriate Technology? Economically sustainable uses readily available labor avoids using
scarce capital avoids work stoppages associated with importing spare parts,
foreign experts Large factories in developing countries often run below capacity Scalable on village level and village to village (consider issues of poor transportation and communication)
Слайд 15
Markets: what are they good for? People will only
pay for things they actually want Measurable Reality check Can be efficient
method of allocating resource Discipline against “just pleasing yourself”
Слайд 16
And what are they bad at Some people can’t
afford to pay for anything e.g. wheelchairs Getting products to unprofitable
markets Taking care of all stakeholders
Our assumption in this class is that our products will be affordable-even by the poor
Слайд 17
Stakeholder analysis A systematic way to make sure you
address everyone who will be affected by your product.
Слайд 18
Why is this important? Some of these people can
affect the success of your project (government officials, prominent
citizens) Despite our mantra of making products that poor people can afford, we care about development, not just profits. But profits are the best we know of measuring the effectiveness of our products and this can be misconstrued
Слайд 19
Stakeholder Analysis
Do for all stakeholders
Use numeric
scores (1-10) where appropriate
Update regularly Define clearly who the stakeholder
is Define how important this stakeholder is for the success of the business What precisely do I need from this stakeholder? positive contribution? Avoidance of negative? What motivates this stakeholder? How is this stakeholder rewarded? How to reach the Stakeholder? Influencers? How can I get the stakeholder to help me in my goal? What do I do if the stakeholder is negative (risk reduction)? This is my take. Feel free to change at will