Презентация на тему BRANDING. Презентация

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2. What is branding?Branding is "modern cultural language of
3. Branding — is the main task
4. Brand creation & Brand advance
5. Development of a brandIn most cases development of
6. Branding tools: creation of a product
7. Branding tools: creation of an advertising
8. Branding tools: сreation of marketing communicationsStrategic and
9. What is brandbook? Brandbook is the
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What is branding?Branding is "modern cultural language of the modern society basing on the market relations"The activity of connecting a product with a particular name, symbol or with particular features or ideas, in order to make people recognize and want to buy it.

BRANDING Krinitskaya I. V. Saint-Petersburg Technical College of Management and Commerce

Branding — is the main task of any large company

Branding tools: creation of a product concept Creation of a product

Branding tools: creation of an advertising concept An advertising

Branding tools: сreation of marketing communicationsStrategic and tactical purchases of mass-media Media

What is brandbook? Brandbook is the integral, intracorporate edition focused on employees

StructureElements of brandbook:Detailed description of the logotypeAll cores and firm complementary colorsEvery possible

Слайды презентации

Слайд 2 What is branding?
Branding is "modern cultural language of the

modern society basing on the market relations"
The activity of connecting
a product with a particular
name, symbol or

with particular features or
ideas, in order to make people recognize and
want to buy it.

Слайд 3 Branding — is the main task of any

large company

Creation and advance of a

brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

Слайд 4 Brand creation & Brand advance

Слайд 5 Development of a brand
In most cases development of a

brand is not only branding of a new label in

the market, but also change of an existing brand, that is rebranding

Rebranding - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change

Слайд 6 Branding tools: creation of a product concept
Creation of

a product conception means the development of new models

of goods and services

Слайд 7 Branding tools: creation of an advertising concept

Branding tools: creation of an advertising concept An advertising concept-

An advertising concept- the basis of the idea

of branding - a plan, paints, conditions, heroes of an advertising campaign, promotion and events.

Outdoor signs

Light box

Media space for magazines and newspapers

Catalogue

Слайд 8 Branding tools: сreation of marketing communications
Strategic and tactical

Branding tools: сreation of marketing communicationsStrategic and tactical purchases of mass-media

purchases of mass-media

Media planning

Negotiations with owners of

the mass-media

Marketing communications mean the process of information transfer about the target audience products

Слайд 9 What is brandbook?
Brandbook is the integral,

intracorporate edition focused on employees of the company
Brandbook — the

official description of essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers