Презентация на тему Веб-дизайн

pages that in turn make up a web site.

There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. As far as business oriented web sites go, the basics currently consist of:
a) The "visibility" of the site on the Internet, particularly within the major Search Engines.
b) The informational value of the site, from its target public's point of view.
c) The aesthetic / professional appearance of the pages. Theoretical layout of graphics, text, and images which will eventually be developed into a Web site

defined by the topic and content.
The content, substance,

and information on the site should be relevant to the site.
The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance should include a single style that flows throughout, to show consistency.
The visibility of the site's text and information should be paramount as that is what the users are visiting for.
The site must also be easy to find on the internet

Design

is big enough to read, but not too big

The hierarchy of information is perfectly clear
Columns of text are narrower than in a book to make reading easier on the screen

and use
Navigation is consistent throughout web site
Navigation

buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on
Frames, if used, are not obtrusive
A large site has an index or site map

underlined so they are instantly clear to the visitor

link has a matching text link
Graphics and backgrounds

use browser-safe colors
Animated graphics turn off by themselves

page fit into 640 x 460 pixel space
Good

use of graphic elements (photos, subheads, pull quotes) to break up large areas of text
Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages

 Links  
General Design

background that make the text hard to read
Busy,

distracting backgrounds that make the text hard to read

Text that stretches all the way across the page

Centered type over flush left body copy
Paragraphs of type in all caps
Paragraphs of type in bold
Paragraphs of type in italic
Paragraphs of type in all caps, bold, and italic all at once
Underlined text that is not a link

many frames, unnecessary scroll bars in frames
No links

back to where they came from, no identification
Useless page titles that don't explain what the page is about

rules that blink or animate
Animated pictures for e-mail

Animations that never stop
Multiple animations that never stop

will take you
Links in body copy that distract

readers and lead them off to remote, useless pages
Text links that are not underlined so you don't know they are links
Dead links

not fit within standard browser window
Frames that make you

scroll sideways
Navigation buttons as the only visual interest, especially when they're large
Cluttered, not enough alignment of elements
Lack of contrast
Pages that look okay in one browser but not in another

important to take the time to plan exactly what

is needed in the website.
Define the purpose
Define the audience
Plan documentation