Презентация на тему EU Competition Law

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101-109
• key articles: Article 101, Article 102

Regulations: e.g. Reg.

1/2003 , Reg. 139/2004
• plus hundreds of additional regulations

Case Law: e.g. 48/69 ICI , 27/76 United Brands
• plus thousands of additional cases

of the founding fathers of the European Community was

the establishment of a Single Market. European Union competition law arose out of the desire to ensure that the efforts of government could not be distorted by corporations abusing their market power.

Mission of the European Commission on competition issues

of art. 28 – 30 TFEU
Norms of anti-monopoly law

for expanding industrial policy of the Community
Control over mergers and acquisitions

Phases of EU Competition Policy development

laws for the internal market along with agriculture, transport

that the TEC treated from the beginning as the common policy
EC competition law applies only if EC private parties anti-competitive behavior makes has a sufficient community impact
Competition law and enforcement emerged early as well developed the body of EU administrative law
Development as a top down regulation with the EC institution as the principal actors for carrying out the EC law (from 1958 to nowardays)
2004 big bang in the EU competition policy – bigger role of national competition authorities and courts and the establishment of the EU Competition Network

Evolution of EU Competition Law and Policy

THE COMMON MARKET (TEC Art. 3 (g)): one of

the 11 original objectives of the EC is the establishment of a regime ensuring that competition is not distored in the common market
EU competition policy is within the jurisdiction of Commission and the Competition Directorate General (DG IV)
EU competition policy and EC competition law apply to all undertakings, all entities engaged in commercial activity (corporations, partnerships, individuals, trade associations, state-owned corporations when they operate in a commercial context, and cooperatives)

Introduction

on the activities of the Community and, in particular,

the Commission is ensuring that competition in the internal market is not distorted
Antitrust – Art. 101 rules on restrictive agreements and concerted practices which cause an appreciable restrictions of competition (price fixing or market sharing) and Art. 102 TEC rules on abuse of a dominant position (Tying or discrimination)
Merger control – rules on control of mergers in Art. 103 TEC
State aid – Art. 107 TEC rules on prevention of undue state intervention

Pillars of the EU Competition Policy

of measures and instruments that may be pursued by

governments to enhance the competitiveness of the markets
Competition law: set of rules and disciplines maintained by the governments aiming to prevent attempts to monopolize the market either through agreements between firms that restrict competition or through unilateral behavior (abuse of a dominant position)
Note: competition policy thus constraints both private and government actions while competition law regulates the behavior of private entities

Competition in the EU: Policy and Law

removing impediments to competition but in different ways. Trade

policy focuses on removing government created barriers to competition while competition policy focuses on removing barriers created by private parties

Trade Policy & Competition Policy

(maximizing consumer welfare & achieving the optimal allocation of

resources)
2. Creation of & fair competition at the EU market
3. Protection of consumers and small firms from large aggregations of economic power

Objectives of EU Competition Policy and Law

case law:
Undertakings
Concerted practices
Horizontal and vertical restraints of trade
Abuse of

a dominant position
De minimis doctrine
Mergers
Exemption from application of competition rules

Summary of EU Competition Law Concepts

with the common market: all agreements between undertakings, decisions

by associations of undertakings and concerted practices which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the common market, and in particular those which:
(a) directly or indirectly fix purchase or selling prices or any other trading conditions;
(b) limit or control production, markets, technical development, or investment;
(c) share markets or sources of supply;
(d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;
(e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

2. Any agreements or decisions prohibited pursuant to this article shall be automatically void.

3. The provisions of paragraph 1 may, however, be declared inapplicable in the case of:
- any agreement or category of agreements between undertakings,
- any decision or category of decisions by associations of undertakings,
- any concerted practice or category of concerted practices,
which contributes to improving the production or distribution of goods or to promoting technical or economic progress, while allowing consumers a fair share of the resulting benefit, and which does not:
(a) impose on the undertakings concerned restrictions which are not indispensable to the attainment of these objectives;
(b) afford such undertakings the possibility of eliminating competition in respect of a substantial part of the products in question.

Article 101

control of anti-competitive agreements, is used to attack cartels

and other collusive agreements/practices within business

Objectives:
(1) protect consumers
(2) protect (small) firms (e.g. cartel rivals)
(3) protect the "single market" (an EU project)
(4) enhance market efficiency

Article 101: Introduction

agreement, decision or concerted practice (ADCP)
(2) may affect trade

between Member States
(3) object or effect of preventing, restricting or distorting competition within the internal market

Broad base of liability under Article 101(1)
... but ...
Broad exemptions under Article 101(3)

Article 101: General Scheme

etc.
The relationship between Art. 101 (1) and 101 (3)
The

extent to which economic analyses does and should take place within Art. 101 (1)
The interpretation accorded to Art. 101 (3), including whether non-economic factors can be taken into account

Article 101: key features

commercial or economic activity

The EU Commission has expansive interpretations

of "agreements“, "decisions" , and "concerted practices"

Important case law: 41/69 Chemiefarma
48/69 ICI
119/92 Huls

Article 101: Key Terminology

(being made between firms at the same level of

the production cycle, e.g. cement manufacturers) and "vertical " (between firms at different levels of the distribution cycle, e.g. A producer of stereo equipment and a retailer) ADCP

Undertakings must be independent :
• no parent-subsidiary relationship
• no principal-agent relationship

Non-EU undertakings can be liable under Article 101(1)

Public authorities can be liable under Article 101(1)
• e.g. require licensees to charge minimum prices

it:

• first question in an Article 101(1) investigation
• the

potential to affect trade between two or more Member States ("de minimus" principle)ice on Agreements of Minor Importance

Article 101: Effect on Trade

101 (1) if it does not have an appreciable

impact on:
competition or
inter-state trade or
where the preceding thresholds are not exceeded by more than 2% in two successive years

Article 101 (1): the de minimis doctrine

not exceed 10% on markets where the parties are

actual or potential competitors
15% for cases where the parties are not competitors on the relevant markets
10% threshold for cases where it is difficult to classify the agreement
5% for vertical cases in which competition may be restricted by the cumulative effect of the agreements (for both competitors and non-competitors)
30% of relevant market if parallel networks of agreements having similar effect

Criterion of application of de minimis doctrine

anti-competitive effect is presumed (..."object or effect"...)

Article 101(1) contains

a non-exhaustive list of examples of anti-competitive ADCP: price-fixing, minimum-price, market sharing, output limits, research/investment limits, arbitrary discrimination, fidelity/loyalty rebates, tying clauses, refusal to supply, minimum purchases, ect ...

Article 101: Anti-Competitive Acts

in a "rule of reason" analysis:

• use economic analysis

to carefully weigh/balance the pro- and anti-competitive effects of ADCP
• ADCP legal if pro-competitive effects dominate
• ADCP illegal if anti-competitive effects dominate
• certain ADCP condemned without analysis (per se rule)

Article 101: Rule of Reason

Article 101(1) if an ADCP satisfies four conditions:
(1) improves

a production/distribution process or promotes technical/economic progress
(2) allows consumers a fair share of the resulting benefit
(3) imposes necessary restrictions
(4) imposes no threat to competition in the market

Certain EU regulations ("block exemptions") provide narrow exemptions to Article 101(1) for broad classes of ADCP.

Article 101: Exemptions

the provisions of Art. 101 (1) inapplicable to a

category of agreements
Object: excluding a generic type of agreement from the ambit of Art 101 (1)
Such agreements are said to improve economic efficiency by facilitating co-ordination and reducing distribution costs
Common features in Regulations on BE:
State the reasons for their enactment;
Set out the substance of the exemption;
Contain provisions limiting the size of the firms that can take advantage of them;
List the types of clauses that are not allowed within the relevant agreement

Article 101: Block Exemptions

14 December 2010):
unilateral specialisation agreement: an agreement between two

parties which are active on the same product market by virtue of which one party agrees to fully or partly cease production of certain products or to refrain from producing those products and to purchase them from the other party, who agrees to produce and supply those products;
reciprocal specialisation agreement: an agreement between two or more parties which are active on the same product market, by virtue of which two or more parties on a reciprocal basis agree to fully or partly cease or refrain from producing certain but different products and to purchase these products from the other parties, who agree to produce and supply them;
joint production agreement: an agreement by virtue of which two or more parties agree to produce certain products jointly

Article 101: Area of application of block exemptions

of 14 December 2010): an agreement entered into between

two or more parties, relating to the conditions under which the parties pursue:
joint research and development of contract products or contract technologies and joint exploitation of the results of that research and development;
joint exploitation of the results of research and development of contract products or contract technologies jointly carried out pursuant to a prior agreement between the same parties;
joint research and development of contract products or contract technologies excluding joint exploitation of the results;
paid-for research and development of contract products or contract technologies and joint exploitation of the results of that research and development;
joint exploitation of the results of paid-for research and development of contract products or contract technologies pursuant to a prior agreement between the same parties;
paid-for research and development of contract products or contract technologies excluding joint exploitation of the results.

Article 101: Area of application of block exemptions

No 330/2010 of 20 April 2010): certain types of

vertical agreements can improve economic efficiency within a production or distribution chain by facilitating better coordination between the participating undertakings, leading to a reduction in the transaction and distribution costs of the parties and to an optimisation of their sales and investment levels
Excluded restrictions:
The Regulation applies to all vertical restraints other than the abovementioned hardcore restraints. However, it does impose specific conditions on three vertical restraints:
non-compete obligations during the contract;
non-compete obligations after termination of the contract;
the exclusion of specific brands in a selective distribution system.
When the conditions are not fulfilled, these vertical restraints are excluded from the exemption by the BER. However, the BER continues to apply to the remaining part of the vertical agreement if that part is severable (i.e. can operate independently) from the non-exempted vertical restraints.

Article 101: Area of application of block exemptions

licensing agreement where one party (the licensor) authorises another

party or parties, the licensee(s), to use its technology (patent, know-how, software license) for the production of goods and services.
2 instruments:
the technology transfer block exemption regulation ("TTBER"): exempts certain categories of licensing agreements concluded between companies that have limited market power and that respect certain conditions set out in the TTBER. Such agreements are deemed to have no anticompetitive effects or, if they do, the positive effects outweigh the negative ones.
accompanying Guidelines: provide guidance on the application of the TTBER as well as on the application of EU competition law to technology transfer agreements that fall outside the safe harbour of the TTBER.
These instruments will expire on 30 April 2014. The Commission has now drafted a proposal for a revised TTBER and Guidelines. The current consultation is seeking stakeholders' views on this proposal.

Article 101: Area of Application of Block Exemptions

block exemption
Vertical price fixing:
Exclusion of resale price maintenance
Fixed or

minimum sale price as a result of pressure from or incentives offered by any of the parties
(2) Territorial protection:
Permissible to restrict sales to end users by a buyer operating at the wholesale level of trade;
Restriction does not limit sales by the customers to the buyer;
Permissible to restrict sales to unauthorised distributors by the members of a selective distribution system;
Possible to restrict the buyer of components for use from selling them to a customer who would use them to make goods that would compete with those of a supplier.

Article 101: The Black List

a dominant position within the common market or in

a substantial part of it shall be prohibited as incompatible with the common market in so far as it may affect trade between Member States.

Such abuse may, in particular, consist in:

(a) directly or indirectly imposing unfair purchase or selling prices or other unfair trading conditions;
(b) limiting production, markets or technical development to the prejudice of consumers;
(c) applying dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;
(d) making the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

Article 102

(e.g. monopolies, market leaders) engaged in anti-competitive practices

The essence is the control the market power by one or a number of firms.
Objectives:
(1) protect consumers
(2) protect smaller firms (e.g. rivals, suppliers)
(3) protect the "single market"
(4) enhance market efficiency

Article 102: Introduction

between Member States

Narrow base of liability under Article 102

No

exemptions under Article 102

Article 102: General Scheme

defining the dominance
(2) deciding whether a firm is dominant

within that market
(3) determining whether it has abused it dominant position
(4) determining whether there are any available defences

Article 102: Steps

variables:
The product market;
The geografical market;
The temporal factor

Article 102: Relevant

Market

product/service market“
• area of extreme contention under Article 102
•

EU Commission tries to define markets narrowly
• factor: cross-elasticity of demand/supply
• Notice on the Definition of the Relevant Market

Important case law: 27/76 United Brands
322/81 Michelin
22/78 Hugin

Article 102: Relevant Product Market

operate in the same or sufficiently homogenous conditions of

competition in relation to the relevant products or services, without it being necessary for those conditions to be perfectly homogenous

Important case law: 27/76 United Brands
88/138 Hilti
82/861 British Telecommunications

Article 102: Relevant Geographic Market

at a particular time of a year, during which

competition from other products is low because these other products are available only seasonally

Other concerns:
Technological progress
Changes to consumer habits

Article 102: The Temporal Factor

geographic/temporal market“

• "...objective conditions for competition the same..."
• factors:

transport costs, nature of product/service
• duration (i.e. specific time period) of dominance in a well-specified product/service market

Article 102: Relevant Market (cont.)

viewed differently depending upon the nature of the competition

inquiry
The Commission will inquire into demand substitutability, supply substitutability and potential competition - SSNIP test
The Commission will consider: evidence of substitution in the recent past or where there have been shocks in the market;n the views of consumers and competitors; quantitative econometric tests; evidence of consumer preferences where available; barriers and costs entailed in substitution; and whether there are distinkt groups of customers for the product.

Article 102: Relevant Market – Commission’s Approach

competitive forces:
• rivals, customers, suppliers, distributors
• control market output/price
•

eliminate or weaken existing market rivals
• exclude potential market rivals

Factors: market share, market structure, barriers to market entry, discriminatory behaviour, profit margins, ect ...

Article 102: Dominance Principle

geographical, and temporal elements of the market, it then

has to decide whether the undertaking is dominant within this sphere.
measurement?
Legal test: a position of economic strength enjoyed by an undertaking which enables it to prevent effective competition being maintained on the relevant market by giving it the power to behave to an appreciable extent independently of its competitors, customers and ultimately of its consumers (27/76 United Brands). Such a position does not preclude some competition, but enables the undertaking which profits by it at least to have an appreciable influence on the conditions under which that competition will develop, to largely in disregard of it as such conduct does not operate to its detriment (85/76 Hoffmann-La Roche).

Article 102: Dominant Position = Market Power

to determine whether th firm has market power –

test of dominance:
The market share posessed by the undertaking;
Availability of other factors serving to reinforce its dominance

Article 102: Evidence of Market Power

Competition law, subject to Art. 102 (2)
(2) The percentage

of share as elaborated in case law:
40% to 45% in United Brands (sufficient share + othher factors were taken into consideration);
43% in Hoffman-La Roche (no dominance in the market + no other factors)
(3) The existence of a very large market share, held for some time, would in itself be indicative of dominance (sometimes):
50% in Akzo case was a very large share and therefore indicative of dominance

Article 102: Evidence of Market Power – Market Share

makes it particularly difficult for a new firm to

enter the market (broad view)
Matters are barriers to entry when they are merely indicative of the superior efficiency of the incumbent firm (narrow construction)

Article 102: Evidence of Market Power – Other Factors

from effective competitive behavior
Production of a wider range of

goods: no if each product makes a separate market
Technological lead of an undertaking over its competitors
Existence of a highly developed sales network
Absence of potential competition
Capital strength of an undertaking (though indicative of efficiency)
Access of an undertaking to capital markets (though indicative of efficiency)
Vertical integration
Legal provisions within Member States
Conduct of the firm (e.g. price discrimination)

Article 102: Evidence of Market Power – Other Factors: Examples

held by firms that are part of the same

corporate group or economic unit
Issue at question: parallel behavior oа undertakings at oligopolistic markets
Case law: 6/72 Continental Can
7/73 Commercial Solvents

Article 102: Joint Dominance vs Single Firm Dominance

position, not dominance per se

Article 102 contains a non-exhaustive

list of examples of anti-competitive, abusive conduct (merely examples)

Classic examples: excessive pricing, refusal to supply, arbitrary discrimination, tying schemes (e.g. 201/04 Microsoft), predatory pricing, ect ...

Article 102: Anti-Competitive Acts

apply to any behavior which influenced the structure of

the market and weakened competition.
No need to prove that the abuse had been brought about by the firm’s market power.

Article 102: Abuse

(anti-competitiveness)
Both
(2) What kinds of behavior are abbusive?
Distinguished from normal

competitive strategy: unfair pricing, limits on productive capacity
(3) Abuse of which market?
Cross-influence between markets (128/98 Aeroports de Paris)

Article 102: Abuse – Problems with Interpretation

merger in fact resulted in damage to the competitive

market structure
Refusal to supply (7/73 Commercial Solvents): refusal based on a desire to integrate vertically down into the finished-product market (unless there is some objective justification)
Price discriminatoion: goods are sold or purchased at prices which are not related to differences in costs
Geographical discrimination;
Discounts or rebates;
(4) Predatory pricing (C-62/86 Akzo): offering lower prices than Akzo’s own average total or variable costs to remove ECS from the plastics market
(5) Selective pricing (T-228/97 Irish Sugar)

Article 102: Abuse – Particular Examples

a "community dimension" to it:

• first question in an

Article 102 investigation
• the potential to affect trade between two or more Member States ("de minimus" principle)
• generally easy to establish if dominance established

Article 102: Effect on Trade