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The iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system.The first generation iPhone was released on June 29, 2007; the most recent iPhones, the seventh-generation iPhone 5C and iPhone 5S, were introduced on September 10, 2013.
Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1000 employees to work on the highly confidential "Project Purple",including Jonathan Ive, the designer behind the iPhone. Apple CEO Steve Jobs steered the original focus away from a tablet, like the iPad, and towards a phone. Apple created the device during a secretive collaboration at an estimated development cost of US$150 million over thirty months.