of Genoa, in Italy, famous for its cotton corduroy. Jean fabric from Genoa
(at that time) was in fact very similar to corduroy; Genoese sailors started to use it to cover and protect their goods on the docks from the weather.
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Starting in the 1950s, jeans, originally designed for
cowboys and miners, became popular among teenagers, especially members of
the greaser subculture. Historic brands include Levi's, Lee, and Wrangler. Jeans come in various fits, including skinny, tapered, slim, straight, boot cut, narrow bottom, low waist, anti-fit, and flare. Jeans are now a very popular article of casual dress around the world. They come in many styles and colors; however, blue jeans are particularly identified with American culture, especially the American Old West.
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