individuals or organizations for a particular social reason
Education support
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life supportFight against poverty/ illiteracy/ diseases
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Презентация на тему Fundraising
Содержание
- 2. What is Fundraising?- collecting or raising money
- 3. Types of charity activitiesFunds SponsorshipPhilanthropy
- 4. A bit of historyBenjamin Franklin – charity
- 5. Why? Reasons for fundraisingTo form or maintain the image
- 6. Reason # 2Social recognition
- 7. Reason # 3Financial (for the sake of advertising)
- 8. Reason # 4Economical (to reduce taxes)
- 9. Reason # 5To improve life
- 10. Reason # 6Out of particular interest
- 11. Reason # 7Under pressure
- 12. Reason # 8Personal experience
- 13. Why? Reasons for fundraisingTo form or maintain
- 14. Types of contributionsUnrestricted RestrictedMatchingFor membership
- 15. Fundraising rulesFor convincing purposes (believable, achievable, positive, important)Project easy to understandFamous fundraisersHighly competent leadersUrgent purposesMeasurable results
- 16. Mistake # 1 Fundraising is begging
- 17. Mistake # 2If there is a good reason, there will be a lot of contributions
- 18. Mistake # 3If everybody makes a small contribution we will raise the necessary sum80:20
- 19. Mistake # 4Funds spend too much on salaries and other expenses
- 20. How does it work?Problem recognitionFormulation of purposesDividing into segments/ groupsChoosing your target groupPlanning for each segmentExecutionEvaluation
- 21. Contacting ContributorsCULTIVATION Person to person Person to group Phone Letters
- 22. Contacting ContributorsThe InternetMobile phonesAdvertisingTV
- 23. Durex
- 24. Canon
- 25. Скачать презентацию
- 26. Похожие презентации
What is Fundraising?- collecting or raising money of individuals or organizations for a particular social reasonEducation supportCultural life supportFight against poverty/ illiteracy/ diseases
Слайд 2
What is Fundraising?
- collecting or raising money of
individuals or organizations for a particular social reason
life supportFight against poverty/ illiteracy/ diseases
Слайд 4
A bit of history
Benjamin Franklin – charity institution,
University of Pennsylvania
Henry Ford – University of Chicago,
Museum of Modern ArtsTed Turner – 1 billion to UN (1998)
Слайд 13
Why? Reasons for fundraising
To form or maintain the
image
Recognition
Financial reasons
Economical reasons
To improve life
Out of particular interest
Under pressure
Personal
experience
Слайд 15
Fundraising rules
For convincing purposes (believable, achievable, positive, important)
Project
easy to understand
Famous fundraisers
Highly competent leaders
Urgent purposes
Measurable results
Слайд 20
How does it work?
Problem recognition
Formulation of purposes
Dividing into
