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A change in price, with no change in any of the other variables that affect demand, results in a movement along the demand curve.
A movement along a demand curve that results from a change in price is called a change in quantity demanded. Change in quantity demanded is not a change or shift in the demand curve; it is a movement along the demand curve.
The law of demand is called a law because the results of countless studies are consistent with it. Undoubtedly, you have observed one manifestation of the law. When a store finds itself with an overstock of some item, such as running shoes or tomatoes, and needs to sell these items quickly, what does it do? It typically has a sale, expecting that a lower price will increase the quantity demanded. In general, we expect the law of demand to hold. Given the values of other variables that influence demand, a higher price reduces the quantity demanded. A lower price increases the quantity demanded. Demand curves, in short, slope downward.
Coffee consumption, for example, will be affected by such variables as income and population. Preferences also play a role. We also expect other prices to affect coffee consumption. People often eat doughnuts or bagels with their coffee, so a reduction in the price of doughnuts or bagels might induce people to drink more coffee. An alternative to coffee is tea, so a reduction in the price of tea might result in the consumption of more tea and less coffee.
Note, again, that a change in quantity demanded, ceteris paribus, refers to a movement along the demand curve, while a change in demand refers to a shift in the demand curve.
These definitions hold in reverse as well: two goods are complements if an increase in the price of one reduces the demand for the other, and they are substitutes if an increase in the price of one increases the demand for the other
Because the relationship between price and quantity supplied is generally positive, supply curves are generally upward sloping
A change in price causes a movement along the supply curve; such a movement is called a change in quantity supplied
A change that increases the quantity of a good or service supplied at each price shifts the supply curve to the right.
An event that reduces the quantity supplied at each price shifts the supply curve to the left.
The equilibrium quantity is the quantity demanded and supplied at the equilibrium price.
With an upward-sloping supply curve and a downward-sloping demand curve, there is only a single price at which the two curves intersect. This means there is only one price at which equilibrium is achieved.
A change in demand or in supply changes the equilibrium solution in the model. Panels (a) and (b) show an increase and a decrease in demand, respectively; Panels (c) and (d) show an increase and a decrease in supply, respectively.
Simultaneous Decreases in Demand and Supply