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Презентация на тему The Marketing Mix

Содержание

2. The Marketing Mix
3. The Marketing MixThe tools available to a
4. Price
5. PricePricing StrategyImportance of:knowing the marketelasticitykeeping an eye on rivalsImage copyright: www.freeimages.co.uk
6. Product
7. ProductMethods used to improve/differentiate the product and
8. Promotion
9. PromotionStrategies to make the consumer aware of the existence of a product or serviceNOT just advertising
10. Place
11. PlaceThe means by which products and services
12. People
13. PeoplePeople represent the businessThe image they present
14. Process
15. ProcessHow do people consume services?What processes do
16. Physical Environment
17. Physical EnvironmentThe ambience, mood or physical presentation of the environmentSmart/shabby?Trendy/retro/modern/old fashioned?Light/dark/bright/subdued?Romantic/chic/loud?Clean/dirty/unkempt/neat?Music?Smell?
18. The Marketing MixBlend of the mix depends
19. The Marketing Mix
20. The Marketing Mix
21. Product
22. Promotion
23. Place
24. People
25. Process
26. Physical Environment
27. Price
28. The Marketing Mix in Travel and Tourism 1BTEC Travel and Tourism
29. What is the Marketing Mix?Marketing Mix is
30. Elements of the Marketing MixPlanningProductPricePromotionPlace
31. Planning Using Mission Statements to set objectives such
32. Productthe product or service offered to customersits
33. Pricehow price is used to meet the
34. What Now?Go to the Activity that accompanies
35. The Marketing Mix in Travel and Tourism 2BTEC Travel and Tourism
36. The Remaining Parts of the Marketing MixLast
37. Elements of the Marketing MixPlace How a
38. Elements of the Marketing MixPromotion Communicating the
39. Place This is likely to involve:Channels of distributionUse
40. PromotionThe purpose of promoting the facilityBudgeting for
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The Marketing Mix

The Marketing MixThe tools available to a business to gain the reaction

PricePricing StrategyImportance of:knowing the marketelasticitykeeping an eye on rivalsImage copyright: www.freeimages.co.uk

ProductMethods used to improve/differentiate the product and increase sales or target sales

PromotionStrategies to make the consumer aware of the existence of a product or serviceNOT just advertising

PlaceThe means by which products and services get from producer to consumer

PeoplePeople represent the businessThe image they present can be importantFirst contact often

ProcessHow do people consume services?What processes do they have to go through

Physical EnvironmentThe ambience, mood or physical presentation of the environmentSmart/shabby?Trendy/retro/modern/old fashioned?Light/dark/bright/subdued?Romantic/chic/loud?Clean/dirty/unkempt/neat?Music?Smell?

The Marketing MixBlend of the mix depends upon:Marketing objectivesType of productTarget marketMarket

The Marketing Mix in Travel and Tourism 1BTEC Travel and Tourism

What is the Marketing Mix?Marketing Mix is a term describing the key

Elements of the Marketing MixPlanningProductPricePromotionPlace

Planning Using Mission Statements to set objectives such as: profit targets competing with

Productthe product or service offered to customersits characteristicsthe niche(s) occupied by the

Pricehow price is used to meet the facility’s overall objectivesthe ability of

What Now?Go to the Activity that accompanies this Presentation to find out

The Marketing Mix in Travel and Tourism 2BTEC Travel and Tourism

The Remaining Parts of the Marketing MixLast lesson focused on the first

Elements of the Marketing MixPlace How a travel and tourism organisation gets

Elements of the Marketing MixPromotion Communicating the offer of a travel and

Place This is likely to involve:Channels of distributionUse of technology to reach customersPhysical

PromotionThe purpose of promoting the facilityBudgeting for promotion costsIdentifying the target audienceMethods

Слайды презентации

Слайд 2 The Marketing Mix

Слайд 3 The Marketing Mix
The tools available to a business

The Marketing MixThe tools available to a business to gain the

to gain the reaction it is seeking from its

target market in relation to its marketing objectives
7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment
Traditional 4Ps extended to encompass growth of service industry

Слайд 4 Price

Слайд 5 Price
Pricing Strategy
Importance of:
knowing the market
elasticity
keeping an eye on

rivals
Image copyright: www.freeimages.co.uk

Слайд 6 Product

Слайд 7 Product
Methods used to improve/differentiate the product and increase

ProductMethods used to improve/differentiate the product and increase sales or target

sales or target sales more effectively to gain a

competitive advantage e.g.
Extension strategies
Specialised versions
New editions
Improvements – real or otherwise!
Changed packaging
Technology, etc.

Image copyright: www.freeimages.co.uk

Слайд 8 Promotion

Слайд 9 Promotion
Strategies to make the consumer aware of the

existence of a product or service
NOT just advertising

Слайд 10 Place

Слайд 11 Place
The means by which products and services get

PlaceThe means by which products and services get from producer to

from producer to consumer and where they can be

accessed by the consumer
The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer?)

Слайд 12 People

Слайд 13 People
People represent the business
The image they present can

PeoplePeople represent the businessThe image they present can be importantFirst contact

be important
First contact often human – what is the

lasting image they provide to the customer?
Extent of training and knowledge of the product/service concerned
Mission statement – how relevant?
Do staff represent the desired culture of the business?