Презентация на тему Healthy Weight, Healthy Lives: a cross-Government strategy for England

a significant impact on individuals, our National Health Service

and society as a whole

UK Foresight report: By 2050, 60% of men and 50% of women could be clinically obese

Health impact of obesity:
58% type-2 diabetes
21% of heart disease
10% of non-smoking related cancers
9,000 premature deaths a year in England
Reduces life expectancy by, on average, 9 years.

Costs of obesity:
National Health Service - £4.2bn
Wider economy - £15.8bn
Foresight estimate costs to economy of £50bn by 2050

the way society influences them
Human biology - genetics plays

a part but does not pre-destine us to be obese

Culture/Individual psychology - it is difficult to break habituated unhealthy eating patterns, especially when common to those around us

The food environment - there has also been a huge increase in the quantity of quick convenience foods, which tend to be high in saturated fat, salt and sugar.

4) The physical environment - our lives have become increasingly sedentary. For example, the last 2 decades have seen a 10% drop in children walking to school

wider focus on healthy weight, not just obesity
Shifting weight

distribution in the population to a healthy weight

announcement, we announced our new long-term ambition
“Our

ambition is to be the first major nation to reverse the rising tide of obesity and overweight in the population by ensuring that everyone is able to achieve and maintain a healthy weight. Our initial focus will be on children: by 2020, we aim to reduce the proportion of overweight and obese children to 2000 levels.”

This new ambition was announced in October 2007 and forms part of the Government’s new commitment to Child Health and Well-being (children under 11)

Tackling child obesity will be a national priority for the National Health Service (NHS) and local health care and delivery providers, from April 2008.

by aggregating evidence on tackling the
problem – Trajectory is

indicative

Reduced consumption of HFSS foods e.g. through reformulation and clear labelling

Targeted support for at risk families

Children’s centres (including activity and nutrition) to 2yrs

Breastfeeding

School-based prevention (including activity, nutrition, reduced soft drink consumption and education to reduce TV viewing)

.

17

18

2000

2020

2007

Trend average BMI growth

2010

2015

The ambition is supported by evidence on what works

Reduced HFSS advertising to children

Community interventions all ages

Average BMI of 2 to 19 year olds

Evidence-based methods of promoting healthy weight in children

Children: healthy growth and healthy weight

Promoting healthier food choices

Physical activity

The potential for the effect of programmes to either duplicate or reinforce one another has been judged to cancel each other out

will deliver the ambition through its new £372 million

strategy: “Healthy Weight, Healthy Lives”

This strategy for England is fairly unique in being a cross-Government enterprise
The Government is responsible for representing all four nations of the United Kingdom in Europe. We therefore understand that tackling the increasingly global problem of obesity requires a comprehensive approach to working with and sharing best practice and research from both within the UK and partners outside
Our strategy is all encompassing and draws on work going on across Europe and the rest of the world including the French EPODE model and the US example of employer incentives for a healthier workforce
Its focus lies not only on the prevention of obesity and overweight but how to ensure that everyone achieves and maintains a healthy weight for a healthier, more fulfilled and longer life.

following the evidence provided by Foresight
Children: healthy growth and

healthy weight - early prevention of weight problems to avoid the ‘conveyor-belt’ effect into adulthood, with the focus on children part of government’s “duty of care” to minors

Promoting healthier food choices - reducing the consumption of foods that are high in fat, sugar and salt and increasing the consumption of healthier food such as fruit and vegetables

Building physical activity into our lives - getting people moving as a normal part of their day

Creating incentives for better health - increasing the understanding and value people place on the long-term impact of decisions

Personalised advice and support - complementing preventative care with treatment for those who already have weight problems

a healthy weight













Our vision for the future

is one where every child grows up with a healthy
weight, through eating well and enjoying being active

Just under half of children are participating in the School Fruit and Vegetable Scheme - 5 A DAY

Some £627.5mn until 2011 is being invested to transform the quality of school food
More than 14,000 schools (56%) now have an approved school travel

The National Child Measurement Programme (NCMP) now in its third year, now provides one of the most comprehensive pools of child BMI data anywhere in the world

Healthy Schools
School Food

“Healthy Start”
Breastfeeding

5 A Day

Child weighing and measuring

Programmes in place to promote breastfeeding

of plans to take this work further….

identifying at-risk families

and promoting breastfeeding through the Child Health Promotion Programme

investing in “healthy schools” and making cookery classes compulsory

tailoring programmes to increase overweight pupil participation in school sport and PE

investing £75 million in a social marketing campaign to inform, support and empower parents to change their children’s diets and physical activity patterns

providing funding of £140 million from DfT and DH for Cycling England supporting our aim to get 500,000 children to take part in Bikeability cycle training by 2012

it is particularly important to engage parents

choices
Our vision for the future is one where the

food we eat is far healthier,
With major reductions in the consumption and sale of unhealthy foods
such as those high in fat, salt or sugar, and everyone eating their 5 A
Day

Already we have established
new regulations on front of pack food
labelling

The Government’s advertising and
communications regulator has placed
restrictions on broadcast advertising
during programmes targeted at under 16s

The “traffic-light” model
(as recommended by the Government’s
Food Standards Agency) has been adopted
by many major retailers and manufacturers
across the UK.

putting out the message that balanced nutrition is instrumental

in attaining and sustaining a healthy weight and life

positive changes to the purchase patterns of food consumers

in England:

our plans to:
Finalise a Healthy Food Code of Good

Practice aims to set a challenge to industry to
provide healthier food choices through:

A single, simple and effective approach to food labelling

Smaller portion sizes for energy dense and salty foods

Rebalanced marketing, promotion, advertising and point of sale placement to reduce the exposure of children to the promotion of HFSS foods, and increase their exposure to the promotion of healthier options

Reductions in consumption of and levels of saturated fat and sugar in food particularly drinks with added sugar, along lines of the continuing action on salt

Increased consumption of healthy foods, particularly fruit and vegetables

All food businesses working with the FSA, DH and other stakeholders to deliver a single set of key healthy eating messages

7. Clear, effective and simple to understand information on food nutritional content in a wide range of settings such as visitor attractions, restaurants, fast food outlets, and others

to enable Local Authorities to manage the proliferation of

fast food outlets, in particular their location near to schools and parks
cooperate further with the Government’s advertising regulator in reviewing the efficacy of the existing advertising restrictions, and seeing how much further we can go with non-broadcast media. We know that regulatory restrictions on broadcast advertising are already having an impact:

The greatest decline in impacts has been in relation to children aged 4-9 years: down 27% overall since 2005 and down 57% in children’s airtime
Impacts on dedicated children’s channels fell by 49% from 2005 to 2007

vision for the future is one where all individuals

and families are
able to exercise regularly and to stay healthy throughout their lives

Already the National Lottery - overseen by Government - has put £155 million into the Children’s Play initiative. This is helping to create more friendly public spaces that encourage unstructured or informal play

86% of school children do at least 2 hours of PE/sport a week beating the 85% target for 2008. We are now aiming to offer every child and young person the chance of 5 hours sport a week by 2011.

We have also put £165 million into the Well-being programme to assist employers to balance work and life issues for individual wellbeing and to improve school performance

The Government’s sport agency, Sport England will receive over £700 million (008-11) towards building world class community sport infrastructure to increase participation in sport

physical activity, and creating a supportive built environment, we

will

Physical Activity

Built Environment

invest in a “Walking into Health” campaign - a third of England walking at least 1000 more steps daily - an extra 15 billion steps a day
work with the entertainment technology industry to develop tools to allow parents to manage the time that their children spent online playing games
use the 2012 Olympics to inspire people to become more active
look at setting up a new agency, Active England to complement work done by Sport England, focussing on more general physical activity

invest £30m in “Healthy Towns” following the EPODE model – “Together let’s prevent obesity”

invest in training (urban, rural and transport) for planners, architects and designers on health implications of local plans

review the Government’s overall approach to physical activity, including the role of Sport England including the legacy of the 2012 Games

better health
Our vision for the future is where all

employers value their employees’
health and where this is at the core of their business plans. There
will be stronger incentives for people, companies and the National Health
Service to invest in health

The Government’s Food Standards Agency has produced a practical guide to caterers including weekly sample menus to help caterers provide food that meets people’s nutritional needs

There are a number of existing “Well@Work” schemes up and running designed to deliver incentives to employees to lose weight

A recently published review of the health of Britain’s working age population sets out the case for employers to invest in wellness programmes for their staff

highly personalised feedback and advice

on their diet, physical activity and health

Our vision for the future is where all employers value their employees’
Health and where this is at the core of their business plans. There will
be stronger incentives for people, companies and the National Health
Service to invest in health

Many areas in England are already commissioning weight management services to support overweight and obese children in moving towards a healthier weight.

Additional resources over the next three years will see a greater focus on more families. Such services may be one-to-one or group-based and may be provided by voluntary not for profit and commercial organisations

this….
to expand and develop the National Health Service’s

“Choices” website to provide highly personalised advice on diet, activity and how to maintain a healthy weight.


and may use the Choices site to display information on companies that meet parts of the codes of practice in food and entertainment

Supporting the commissioning of more weight management services by PCTs, through providing funding as part of the national bundle, increasing over the next three years
Considering how to support local areas in widening the numbers and types of staff that can play a role in referring overweight and obese children appropriately
Funding research into weight management for under-fives
Developing a “Let’s Get Moving” pack for doctors and nurses to help sedentary adults to become more active

Care for obese and overweight individuals

Personalised advice for all

and Healthy Weight, Healthy Lives following Foresight, makes clear

that everyone must play their part

financial resources it needs - an additional £372mn over

2008/9 to 2010/11

(Childhood) obesity will be a priority for local healthcare providers from April 08, with far greater accountability

Clear local guidance has just been published setting out how local partners can develop their own plans to promote healthy weight and tackle obesity in their communities and in choosing the right interventions while monitoring progress against local goals

The cross-Government programme is being reinforced and given extra impetus via a Cabinet Committee on Health and Well-being

A comprehensive marketing programme to support individuals and families in making healthier decisions about food and activity designed to recruit them to a positive lifestyle campaign

But the Government will seek to provide clear leadership and support

of progress, and to developing the evidence of what

works

We will develop leading indicators of success to support existing measures of progress in informing the annual review of progress

Invest in research to improve our understanding of the causes and consequences of the rise in excess weight and what works in tackling it

Monitor and evaluate progress of new and existing programmes, both to inform the annual review and guide research

Research and evaluation will be led by existing Government R&D bodies, supported by the new Obesity Observatory