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I.Business Description The bookshop's name is "Arsenal". Books
are offered in 8 languages. Books to anyone's taste Audio
books On-line order
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Mission Statement. Our bookshop's mission is
to find a part of soul of every person
with the help of books from different parts of the world that can be suitable to anyone's taste and to present them knowledge and widen the boundaries of unfamiliar world of our readers.
Vision Statement. Within 10 years to become the most successful and the biggest bookshop in the country. To be the place where people can find a book that they like and stay alone with their fantasy.
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II. Industry profile and Overview. There are 360 publishers
in RK Major part of bookshop industry is
in Almaty -77% and Astana – 13% There 4135 libraries, 25.14% of the population are their readers.
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III. Business Strategy. No direct competitors, several indirect ones. Comparative