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Презентация на тему Chapter 9. E-commerce: digital markets, digital goods

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STUDENT LEARNING OBJECTIVESEssentials of Management Information SystemsChapter 9 E-Commerce: Digital Markets, Digital GoodsWhat are the unique features of e-commerce, digital markets, and digital goods?What are the principal e-commerce business and revenue models? How has e-commerce transformed
9Chapter E-Commerce: Digital Markets, Digital GoodsVideo cases: Case 1 M-Commerce: The Past, STUDENT LEARNING OBJECTIVESEssentials of Management Information SystemsChapter 9 E-Commerce: Digital Markets, Digital STUDENT LEARNING OBJECTIVESHow has e-commerce affected business-to-business transactions?What is the role of Groupon’s Business Model: Social and LocalProblem: Competing with other business models utilizing Groupon offers subscribers daily deals from local merchantsThe catch: A group of Essentials of Management Information SystemsChapter 9 E-Commerce: Digital Markets, Digital GoodsGroupon’s Business Model: Social and Local E-Commerce and the InternetE-Commerce TodayE-commerce: use of the Internet and Web to E-Commerce and the InternetFigure 9-1The Growth of E-CommerceEssentials of Management Information SystemsChapter Why E-Commerce Is DifferentE-Commerce and the InternetUbiquity Internet/Web technology available everywhere: work, Unique Features of E-Commerce TechnologyE-Commerce and the InternetGlobal reachThe technology reaches across Unique Features of E-Commerce TechnologyE-Commerce and the InternetUniversal standardsOne set of technology Unique Features of E-Commerce TechnologyE-Commerce and the InternetRichnessSupports video, audio, and text Unique Features of E-Commerce TechnologyE-Commerce and the InternetInteractivityThe technology works through interaction Unique Features of E-Commerce TechnologyE-Commerce and the InternetInformation densityLarge increases in information Unique Features of E-Commerce TechnologyE-Commerce and the InternetPersonalization/CustomizationTechnology permits modification of messages, Unique Features of E-Commerce TechnologyE-Commerce and the InternetSocial technologyThe technology promotes user Key Concepts: Digital Markets and Digital GoodsE-Commerce and the InternetDigital market effects:Decreased E-Commerce and the InternetFigure 9-2The typical distribution channel has several intermediary layers, E-Commerce and the InternetDigital goodsGoods that can be delivered over a digital Types of E-CommerceE-Commerce: Business and TechnologyBusiness-to-consumer (B2C)BarnesandNoble.comBusiness-to-business (B2B)ChemConnectConsumer-to-consumer (C2C)eBayEssentials of Management Information E-Commerce Business ModelsE-Commerce: Business and TechnologyE-tailerContent providerTransaction brokerMarket creatorService providerCommunity providerPortalEssentials of Interactive Session: OrganizationsWalmart, Amazon, and eBay: Who Will Dominate Internet Retailing?Read the E-Commerce Revenue ModelsE-Commerce: Business and TechnologyAdvertising Sales SubscriptionFree/FreemiumTransaction fee AffiliateEssentials of Management Web 2.0, Social Networking and the Wisdom of CrowdsE-Commerce: Business and TechnologyMost E-Commerce MarketingInternet provides marketers with new ways of identifying and communicating with E-Commerce: Business and TechnologyFigure 9-3E-Commerce Web sites have tools to track a E-Commerce: Business and TechnologyFigure 9-4Firms can create unique, personalized Web pages that E-Commerce: Business and TechnologyFigure 9-5How an Advertising Network WorksEssentials of Management Information Social E-Commerce and Social Network MarketingSocial e-commerce:Based on digital social graphMapping of Social E-Commerce and Social Network MarketingSocial media: Fastest growing media for branding Interactive Session: PeopleSocial Commerce Creates New Customer RelationshipsRead the Interactive Session and B2B E-Commerce: New Efficiencies and RelationshipsE-Commerce: Business and TechnologyEssentials of Management Information E-Commerce: Business and TechnologyFigure 9-6Companies use EDI to automate transactions for B2B B2B E-Commerce: New Efficiencies and RelationshipsPrivate industrial network (private exchange)Large firm using E-Commerce: Business and TechnologyFigure 9-7A private industrial network, also known as a Net marketplaces (e-hubs)Single market for many buyers and sellersIndustry-owned or owned by E-Commerce: Business and TechnologyFigure 9-8Net marketplaces are online marketplaces where multiple buyers ExchangesIndependently owned third-party Net marketplacesConnect thousands of suppliers and buyers for spot M-Commerce Services and ApplicationsThe Mobile Digital Platform and Mobile E-CommerceAlthough m-commerce represents The Mobile Digital Platform and Mobile E-CommerceFigure 9-9Consolidated Mobile Commerce RevenuesEssentials of Pieces of the Site-Building PuzzleBuilding an E-Commerce Web SiteAssembling a team with Business Objectives, System Functionality, and Information RequirementsBuilding an E-Commerce Web SiteBusiness decisions Building the Web Site: In-House versus OutsourcingBuilding an E-Commerce Web SiteAlternatives in Figure 9-10Choices in Building and Hosting Web SitesEssentials of Management Information SystemsChapter Figure 9-11Components of a Web Site BudgetEssentials of Management Information SystemsChapter 9
Слайды презентации

Слайд 2 STUDENT LEARNING OBJECTIVES
Essentials of Management Information Systems
Chapter 9

STUDENT LEARNING OBJECTIVESEssentials of Management Information SystemsChapter 9 E-Commerce: Digital Markets,

E-Commerce: Digital Markets, Digital Goods
What are the unique features

of e-commerce, digital markets, and digital goods?
What are the principal e-commerce business and revenue models?
How has e-commerce transformed marketing?

Слайд 3 STUDENT LEARNING OBJECTIVES
How has e-commerce affected business-to-business transactions?
What

STUDENT LEARNING OBJECTIVESHow has e-commerce affected business-to-business transactions?What is the role

is the role of m-commerce in business and what

are the most important m-commerce applications?
What issues must be addressed when building an e-commerce presence?

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 4 Groupon’s Business Model: Social and Local
Problem: Competing with

Groupon’s Business Model: Social and LocalProblem: Competing with other business models

other business models utilizing social and local commerce in

group couponing
Solution? Scale: Get big quick to build a brand to prevent competitors from finding audience






Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 5 Groupon offers subscribers daily deals from local merchants
The

Groupon offers subscribers daily deals from local merchantsThe catch: A group

catch: A group of 25 has to purchase the

coupon
Coupon is typically 50% off; Groupon receives 50% of remaining revenue
Demonstrates use of social networking technologies in generating new business models
Illustrates the difficulties many social networking sites have in showing a profit or monetizing






Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Groupon’s Business Model: Social and Local

Слайд 6 Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital

Essentials of Management Information SystemsChapter 9 E-Commerce: Digital Markets, Digital GoodsGroupon’s Business Model: Social and Local

Markets, Digital Goods
Groupon’s Business Model: Social and Local

Слайд 7 E-Commerce and the Internet
E-Commerce Today

E-commerce: use of the

E-Commerce and the InternetE-Commerce TodayE-commerce: use of the Internet and Web

Internet and Web to transact business; digitally enabled transactions
Began

in 1995 and grew exponentially; still stable even in a recession
Companies that survived the dot-com bubble burst and now thrive
E-commerce revolution is still in its early stages

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 8 E-Commerce and the Internet
Figure 9-1
The Growth of E-Commerce
Essentials

E-Commerce and the InternetFigure 9-1The Growth of E-CommerceEssentials of Management Information

of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital

Goods

Retail e-commerce revenues grew 15–25 % per year until the recession of 2008–2009, when they slowed measurably. In 2011, e-commerce revenues are growing again at an estimated 14% annually.

Слайд 9 Why E-Commerce Is Different
E-Commerce and the Internet
Ubiquity
Internet/Web

Why E-Commerce Is DifferentE-Commerce and the InternetUbiquity Internet/Web technology available everywhere:

technology available everywhere: work, home, and so on, anytime


Effect:
Marketplace removed from temporal, geographic locations to become “marketspace”
Enhanced customer convenience and reduced shopping costs


Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 10 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Global

Unique Features of E-Commerce TechnologyE-Commerce and the InternetGlobal reachThe technology reaches

reach
The technology reaches across national boundaries, around Earth
Effect:
Commerce

enabled across cultural and national boundaries seamlessly and without modification.
Marketspace includes, potentially, billions of consumers and millions of businesses worldwide

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 11 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Universal

Unique Features of E-Commerce TechnologyE-Commerce and the InternetUniversal standardsOne set of

standards
One set of technology standards: Internet standards
Effect:
Disparate computer

systems easily communicate with one another
Lower market entry costs—costs merchants must pay to bring goods to market
Lower consumers’ search costs—effort required to find suitable products

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 12 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Richness
Supports

Unique Features of E-Commerce TechnologyE-Commerce and the InternetRichnessSupports video, audio, and

video, audio, and text messages
Effect:
Possible to deliver rich

messages with text, audio, and video simultaneously to large numbers of people
Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 13 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Interactivity
The

Unique Features of E-Commerce TechnologyE-Commerce and the InternetInteractivityThe technology works through

technology works through interaction with the user
Effect:
Consumers engaged

in dialog that dynamically adjusts experience to the individual
Consumer becomes co-participant in process of delivering goods to market

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 14 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Information

Unique Features of E-Commerce TechnologyE-Commerce and the InternetInformation densityLarge increases in

density
Large increases in information density—the total amount and quality

of information available to all market participants
Effect:
Greater price transparency
Greater cost transparency
Enables merchants to engage in price discrimination

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 15 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Personalization/Customization
Technology

Unique Features of E-Commerce TechnologyE-Commerce and the InternetPersonalization/CustomizationTechnology permits modification of

permits modification of messages, goods
Effect:
Personalized messages can be sent

to individuals as well as groups
Products and services can be customized to individual preferences

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 16 Unique Features of E-Commerce Technology
E-Commerce and the Internet
Social

Unique Features of E-Commerce TechnologyE-Commerce and the InternetSocial technologyThe technology promotes

technology
The technology promotes user content generation and social networking


Effect:
New Internet social and business models enable user content creation and distribution, and support social networks
Many-to-many model

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 17 Key Concepts: Digital Markets and Digital Goods
E-Commerce and

Key Concepts: Digital Markets and Digital GoodsE-Commerce and the InternetDigital market

the Internet
Digital market effects:
Decreased information asymmetry
Reduced search costs and

transaction costs
Delayed gratification: effects dependent on product
Reduced menu costs
Increased dynamic pricing
Increased price discrimination
Increased market segmentation
Switching costs: effects dependent on product
Stronger network effects
More disintermediation

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 18 E-Commerce and the Internet
Figure 9-2
The typical distribution channel

E-Commerce and the InternetFigure 9-2The typical distribution channel has several intermediary

has several intermediary layers, each of which adds to

the final cost of a product, such as a sweater. Removing layers lowers the final cost to the consumer.

The Benefits of Disintermediation to the Consumer

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 19 E-Commerce and the Internet
Digital goods
Goods that can be

E-Commerce and the InternetDigital goodsGoods that can be delivered over a

delivered over a digital network
E.g., music tracks, video, software,

newspapers, books
Cost of producing first unit almost entire cost of product: marginal cost of producing second unit is about zero
Costs of delivery over the Internet very low
Marketing costs remain the same; pricing highly variable
Industries with digital goods are undergoing revolutionary changes (publishers, record labels, etc.)

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 20 Types of E-Commerce
E-Commerce: Business and Technology
Business-to-consumer (B2C)
BarnesandNoble.com
Business-to-business (B2B)
ChemConnect
Consumer-to-consumer

Types of E-CommerceE-Commerce: Business and TechnologyBusiness-to-consumer (B2C)BarnesandNoble.comBusiness-to-business (B2B)ChemConnectConsumer-to-consumer (C2C)eBayEssentials of Management

(C2C)
eBay
Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets,

Digital Goods

Слайд 21 E-Commerce Business Models
E-Commerce: Business and Technology
E-tailer
Content provider
Transaction broker
Market

E-Commerce Business ModelsE-Commerce: Business and TechnologyE-tailerContent providerTransaction brokerMarket creatorService providerCommunity providerPortalEssentials

creator
Service provider
Community provider
Portal

Essentials of Management Information Systems
Chapter 9 E-Commerce:

Digital Markets, Digital Goods

Слайд 22 Interactive Session: Organizations
Walmart, Amazon, and eBay: Who Will

Interactive Session: OrganizationsWalmart, Amazon, and eBay: Who Will Dominate Internet Retailing?Read

Dominate Internet Retailing?
Read the Interactive Session and then discuss

the following questions:
Analyze each of these companies using the value chain and competitive forces models.
Compare the three companies’ e-commerce business models. Which is the strongest? Explain your answer.
Which company is likely to have the strongest retail e-commerce growth in the future? Why?

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 23 E-Commerce Revenue Models
E-Commerce: Business and Technology

Advertising
Sales
Subscription
Free/Freemium
Transaction

E-Commerce Revenue ModelsE-Commerce: Business and TechnologyAdvertising Sales SubscriptionFree/FreemiumTransaction fee AffiliateEssentials of

fee
Affiliate

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital

Markets, Digital Goods

Слайд 24 Web 2.0, Social Networking and the Wisdom of

Web 2.0, Social Networking and the Wisdom of CrowdsE-Commerce: Business and

Crowds

E-Commerce: Business and Technology
Most popular Web 2.0 service: social

networking
Social shopping sites: swap shopping ideas with friends (Kaboodle, ThisNext)
Wisdom of crowds
Crowdsourcing
Large numbers of people can make better decisions about topics and products than a single person
Prediction markets
Peer-to-peer betting markets on specific outcomes (elections, sales figures, designs for new products)

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 25 E-Commerce Marketing
Internet provides marketers with new ways of

E-Commerce MarketingInternet provides marketers with new ways of identifying and communicating

identifying and communicating with customers
Long tail marketing: ability to

reach a large audience inexpensively
Behavioral targeting: tracking online behavior of individuals on thousands of Web sites
Internet advertising formats include search engine marketing, display ads, rich media, and e-mail

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 26 E-Commerce: Business and Technology
Figure 9-3
E-Commerce Web sites have

E-Commerce: Business and TechnologyFigure 9-3E-Commerce Web sites have tools to track

tools to track a shopper’s every step through an

online store. Close examination of customer behavior at a Web site selling women’s clothing shows what the store might learn at each step and what actions it could take to increase sales.

Web Site Visitor Tracking

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 27 E-Commerce: Business and Technology
Figure 9-4
Firms can create unique,

E-Commerce: Business and TechnologyFigure 9-4Firms can create unique, personalized Web pages

personalized Web pages that display content or ads for

products or services of special interest to individual users, improving the customer experience and creating additional value.

Web Site Personalization

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 28 E-Commerce: Business and Technology
Figure 9-5
How an Advertising Network

E-Commerce: Business and TechnologyFigure 9-5How an Advertising Network WorksEssentials of Management

Works
Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets,

Digital Goods

Advertising networks and their use of tracking programs have become controversial among privacy advocates because of their ability to track individual consumers across the Internet.

Слайд 29 Social E-Commerce and Social Network Marketing
Social e-commerce:
Based on

Social E-Commerce and Social Network MarketingSocial e-commerce:Based on digital social graphMapping

digital social graph
Mapping of all significant online relationships
Four features

of social e-commerce driving its growth
Social sign-on
Collaborative shopping
Network notification
Social search (recommendations)

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 30 Social E-Commerce and Social Network Marketing
Social media: Fastest

Social E-Commerce and Social Network MarketingSocial media: Fastest growing media for

growing media for branding and marketing
Social Network Marketing:
Seeks

to leverage individuals influence over others in social graph
Target is a social network of people sharing interests and advice
Facebook’s “Like” button
Social networks have huge audiences
Facebook: 162 million U.S. monthly visitors

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 31 Interactive Session: People
Social Commerce Creates New Customer Relationships
Read

Interactive Session: PeopleSocial Commerce Creates New Customer RelationshipsRead the Interactive Session

the Interactive Session and then discuss the following questions:
Assess

the people, organization, and technology issues for using social media to engage with customers.
What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
Should all companies use Facebook and Twitter for customer service and advertising? Why or why not? What kinds of companies are best suited to use these platforms?

E-Commerce and the Internet

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 32 B2B E-Commerce: New Efficiencies and Relationships
E-Commerce: Business and

B2B E-Commerce: New Efficiencies and RelationshipsE-Commerce: Business and TechnologyEssentials of Management

Technology
Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets,

Digital Goods

Electronic data interchange (EDI)
Computer-to-computer exchange of standard transactions such as invoices, purchase orders
Major industries have EDI standards that define structure and information fields of electronic documents for that industry
More companies increasingly moving away from private networks to Internet for linking to other firms
E.g. procurement: businesses can now use the Internet to locate most low-cost supplier, search online catalogs of supplier products, negotiate with suppliers, place orders, etc.

Слайд 33 E-Commerce: Business and Technology
Figure 9-6
Companies use EDI to

E-Commerce: Business and TechnologyFigure 9-6Companies use EDI to automate transactions for

automate transactions for B2B e-commerce and continuous inventory replenishment.

Suppliers can automatically send data about shipments to purchasing firms. The purchasing firms can use EDI to provide production and inventory requirements and payment data to suppliers.

Electronic Data Interchange

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 34 B2B E-Commerce: New Efficiencies and Relationships
Private industrial network

B2B E-Commerce: New Efficiencies and RelationshipsPrivate industrial network (private exchange)Large firm

(private exchange)
Large firm using extranet to link to its

suppliers, distributors, and other key business partners
Owned by buyer
Permits sharing of:
Product design and development
Marketing
Production scheduling and inventory management
Unstructured communication (graphics and e-mail)

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 35 E-Commerce: Business and Technology
Figure 9-7
A private industrial network,

E-Commerce: Business and TechnologyFigure 9-7A private industrial network, also known as

also known as a private exchange, links a firm

to its suppliers, distributors, and other key business partners for efficient supply chain management and other collaborative commerce activities.

A Private Industrial Network

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 36 Net marketplaces (e-hubs)
Single market for many buyers and

Net marketplaces (e-hubs)Single market for many buyers and sellersIndustry-owned or owned

sellers
Industry-owned or owned by independent intermediary
Generate revenue from transaction

fees, other services
Use prices established through negotiation, auction, RFQs, or fixed prices
May focus on direct or indirect goods
May be vertical or horizontal marketplaces

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 37 E-Commerce: Business and Technology
Figure 9-8
Net marketplaces are online

E-Commerce: Business and TechnologyFigure 9-8Net marketplaces are online marketplaces where multiple

marketplaces where multiple buyers can purchase from multiple sellers.
A

Net Marketplace

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 38 Exchanges
Independently owned third-party Net marketplaces
Connect thousands of suppliers

ExchangesIndependently owned third-party Net marketplacesConnect thousands of suppliers and buyers for

and buyers for spot purchasing
Typically provide vertical markets for

direct goods for single industry (food, electronics)
Proliferated during early years of e-commerce; many have failed
Competitive bidding drove prices down and did not offer long-term relationships with buyers or services to make lowering prices worthwhile

E-Commerce: Business and Technology

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 39 M-Commerce Services and Applications
The Mobile Digital Platform and

M-Commerce Services and ApplicationsThe Mobile Digital Platform and Mobile E-CommerceAlthough m-commerce

Mobile E-Commerce
Although m-commerce represents a small fraction of total

e-commerce transactions, revenue has been steadily growing
Location-based services
Banking and financial services
Mobile advertising and retailing
Games and entertainment

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 40 The Mobile Digital Platform and Mobile E-Commerce
Figure 9-9
Consolidated

The Mobile Digital Platform and Mobile E-CommerceFigure 9-9Consolidated Mobile Commerce RevenuesEssentials

Mobile Commerce Revenues
Essentials of Management Information Systems
Chapter 9 E-Commerce:

Digital Markets, Digital Goods

Mobile e-commerce is the fastest growing type of B2C e-commerce although it represents only a small part of all e-commerce in 2011.

Слайд 41 Pieces of the Site-Building Puzzle
Building an E-Commerce Web

Pieces of the Site-Building PuzzleBuilding an E-Commerce Web SiteAssembling a team

Site
Assembling a team with the skills required to make

decisions about:
Technology
Site design
Social and information policies
Hardware, software, and telecommunications infrastructure
Customer’s demands should drive the site’s technology and design

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 42 Business Objectives, System Functionality, and Information Requirements
Building an

Business Objectives, System Functionality, and Information RequirementsBuilding an E-Commerce Web SiteBusiness

E-Commerce Web Site
Business decisions drive the technology—not the reverse
Business

objective:
Capabilities the site should have
E.g. execute a transaction payment
System functionality:
Technology needed to achieve objective
E.g. a shopping cart or other payment system
Information requirement:
Specific data and processes needed
E.g. secure credit card clearing, multiple payment options

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 43 Building the Web Site: In-House versus Outsourcing
Building an

Building the Web Site: In-House versus OutsourcingBuilding an E-Commerce Web SiteAlternatives

E-Commerce Web Site
Alternatives in building the Web site:
Completely in-house
Mixed

responsibility
Completely outsourced
Co-location
Web site budgets
Several thousand to millions per year
50% of budget is system maintenance and content creation

Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods

Слайд 44 Figure 9-10
Choices in Building and Hosting Web Sites
Essentials

Figure 9-10Choices in Building and Hosting Web SitesEssentials of Management Information

of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital

Goods

You have a number of alternatives to consider when building and hosting an e-commerce site.

Building an E-Commerce Web Site

Слайд 45 Figure 9-11
Components of a Web Site Budget
Essentials of

Figure 9-11Components of a Web Site BudgetEssentials of Management Information SystemsChapter

Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods
Building

an E-Commerce Web Site
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