the Interactive Session and then discuss the following questions:
Assess
the people, organization, and technology issues for using social media to engage with customers.
What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
Should all companies use Facebook and Twitter for customer service and advertising? Why or why not? What kinds of companies are best suited to use these platforms?
E-Commerce and the Internet
Essentials of Management Information Systems
Chapter 9 E-Commerce: Digital Markets, Digital Goods