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Презентация на тему Research project about cosmetics
Содержание
- 2. RESEARCH PROBLEMWhy don`t many young women
- 3. IN PRACTICEAccording to many researches of preferences,
- 4. RESEARCHObject: young womenSurvey people: 11 young women
- 5. HYPOTHESIS AND RESULTSIf young woman chooses public
- 6. RESULTS - Hair problemsExpert: split ends, loss of hair and sad hair
- 7. RESULTS - factors of choiceExpert: hair type, price, brand, recommendations
- 8. RESULTS - reasons of no useExpert: high price, lack of info
- 9. HYPOTHESIS AND RESULTSIf young woman chooses public
- 10. Recommendations for producerTo set up a connections
- 11. Recommendations for producerPoint of sale - supermarkets:
- 12. Скачать презентацию
- 13. Похожие презентации
RESEARCH PROBLEMWhy don`t many young women use and buy professional hair care line although they have higher quality?
Слайд 3
IN PRACTICE
According to many researches of preferences, Russian
customers have become more selective in choice of hair
care productsBUT
Retail chain, hairdressing salons and beauty salons lose huge potential segment of buyers
Слайд 4
RESEARCH
Object: young women
Survey people: 11 young women from
18 to 25, especially students or dependent on parents,
that don`t have stable income and would like to be beautiful and well-groomed + expertSubject: motives of choosing hair care products
Methods of research: in-depth and expert interviews
Слайд 5
HYPOTHESIS AND RESULTS
If young woman chooses public available
products for hair:
She have no money for professional line
She
don`t know about such goodsIt is not principal for her
She used to buy certain brand
Many young women don`t use professional hair care products because:
They consider that it is very expensive
They are not informed about available professional products
Слайд 9
HYPOTHESIS AND RESULTS
If young woman chooses public available
products for hair:
She have no money for professional line
She
don`t know about such goodsIt is not principal for her
She used to buy certain brand
Many young women don`t use professional hair care products because:
They consider that it is very expensive
They are not informed about available professional products
Слайд 10
Recommendations for producer
To set up a connections with
customers: Via TV, Via professional magazines, Via Internet
Expert: the
same
Слайд 11
Recommendations for producer
Point of sale - supermarkets: promotional
offer, free recommendations from specialist, free samples, master class
and so onExpert: the same
