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Презентация на тему Advertising Techniques

THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.E.G.: USING TURKISH FLAG, ETC. TO SELL A TURKISH PRODUCT.TRANSFER
ADVERTISING TECHNIQUES THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.E.G.: USING THEY USE EMOTIONALLY APPEALING WORDS.THEIR APPEAL IS TO EMOTIONS SUCH ASLOVE OF THIS TECHNIQUE SUGGESTS THAT YOU CAN BE LIKE THE EXPENSIVELY DRESSED, PERFECTLY GIVING EXACT DATA, REAL NUMBERSFACTS AND FIGURES THEY INTRODUCE US THE «AVERAGE JOE».IT HELPS US TO EMPHATIZE WITH HIM.IT FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.TESTIMONIAL THEY USE THE IDEA THAT EVERYONE BUYS THIS PRODUCT.«DON’T BE THE ONLY ONE WITHOUT IT.»BANDWAGON USING A SENSE OF HUMOUR.WIT & HUMOUR REPETITION
Слайды презентации

Слайд 2 THEY TRANSFER A FEELING THAT YOU HAVE ALREADY

THEY TRANSFER A FEELING THAT YOU HAVE ALREADY TO A PRODUCT.E.G.:

TO A PRODUCT.
E.G.: USING TURKISH FLAG, ETC. TO SELL

A TURKISH PRODUCT.

TRANSFER


Слайд 3 THEY USE EMOTIONALLY APPEALING WORDS.
THEIR APPEAL IS TO

THEY USE EMOTIONALLY APPEALING WORDS.THEIR APPEAL IS TO EMOTIONS SUCH ASLOVE

EMOTIONS SUCH AS
LOVE OF COUNTRY AND HOME,
DESIRE FOR

PEACE
FREEDOM
GLORY, ETC.
THEY ASK FOR APPROVAL WITHOUT EXAMINATION OF THE REASON.

GLITTERING GENERALITIES


Слайд 5 THIS TECHNIQUE SUGGESTS THAT YOU CAN BE LIKE

THIS TECHNIQUE SUGGESTS THAT YOU CAN BE LIKE THE EXPENSIVELY DRESSED,

THE EXPENSIVELY DRESSED, PERFECTLY SHAPED PEOPLE WHO USE THIS

PRODUCT.

SNOB APPEAL


Слайд 7 GIVING EXACT DATA, REAL NUMBERS
FACTS AND FIGURES

GIVING EXACT DATA, REAL NUMBERSFACTS AND FIGURES

Слайд 8 THEY INTRODUCE US THE «AVERAGE JOE».

IT HELPS US

THEY INTRODUCE US THE «AVERAGE JOE».IT HELPS US TO EMPHATIZE WITH

TO EMPHATIZE WITH HIM.

IT GIVES THE AUDIENCE A SENSE

OF TRUST AND COMFORT.

PLAIN FOLKS


Слайд 10 FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.

TESTIMONIAL

FAMOUS PEOPLE RECOMMEND AN IDEA OR A PRODUCT.TESTIMONIAL

Слайд 13 THEY USE THE IDEA THAT EVERYONE BUYS THIS

THEY USE THE IDEA THAT EVERYONE BUYS THIS PRODUCT.«DON’T BE THE ONLY ONE WITHOUT IT.»BANDWAGON

PRODUCT.
«DON’T BE THE ONLY ONE WITHOUT IT.»
BANDWAGON


Слайд 14 USING A SENSE OF HUMOUR.
WIT & HUMOUR

USING A SENSE OF HUMOUR.WIT & HUMOUR

Слайд 16
REPETITION

REPETITION

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