Презентация на тему Advertising the motor trade

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3. Although the average citizen is usually annoyed
4. The first one to mention is to
6. The second function is to sell. The
7. Even cigarettes or sweets or alcohol
11. Thirdly, since the majority of advertisements are
12. Moreover, all those small ads in the
15. Thus despite our dissatisfaction when being bombarded
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Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and

Advertising - the motor tradePREPARED BY THE STUDENT OF THE 4TH COURSE GROUP 23-09KAMERCOV NIKITA

Although the average citizen is usually annoyed by all the advertisements printed

The first one to mention is to inform. A lot of the

The second function is to sell. The products are shown from the

Even cigarettes or sweets or alcohol are associated with the good

Thirdly, since the majority of advertisements are printed in our press we

Moreover, all those small ads in the press concerning

Thus despite our dissatisfaction when being bombarded by all the advertisers' information

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Слайд 3 Although the average citizen is usually annoyed by

Although the average citizen is usually annoyed by all the advertisements

all the advertisements printed in newspapers and magazines and

the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements?

Слайд 4 The first one to mention is to inform.

The first one to mention is to inform. A lot of

A lot of the information people have about household

devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.

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Слайд 6 The second function is to sell. The products

The second function is to sell. The products are shown from

are shown from the best point of view and

the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product.

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Even cigarettes or sweets or alcohol are

Even cigarettes or sweets or alcohol are associated with the

associated with the good values of human life such

as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service.
Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves.

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Слайд 11 Thirdly, since the majority of advertisements are printed

Thirdly, since the majority of advertisements are printed in our press

in our press we pay less for newspapers and

magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful.

Слайд 12 Moreover, all those small ads in the press

concerning "employment", "education" and "For sale and wanted" columns,

help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths.