Презентация на тему Introduction to Marketing. Marketing Concepts. The marketing environment. Consumer and buyer behaviour

Marketing. Marketing Concepts, Principles and Objectives.
The marketing environment.
Consumer and

buyer behaviour.
Segmentation- Targeting- Positioning. Identifying Market Segments and Targets.
Products, branding and packaging.
Pricing strategies.
Distribution.
Marketing communications and promotional tools.

seminar
Room 1106, Novorossiyskaya,50.

course should contain “corrected” examples of all assignments done

during the course.
Marketing Concepts in Comparison.
Pest- Analysis Method.
Competitors’ analysis Methods (Porter’s Five Forces Analysis )
Competitiveness Analysis Methods.
SWOT-Analysis Method.
S-T-P case- study.
Launching/ Inventing a New product: product concept, branding concept and packaging strategies.
Launching/ Inventing a New product: Advertising & Promotion Strategies.

and executing the conception, pricing, promotion and distribution of

ideas, goods, and services to create exchanges that satisfy individuals' and companies' goals.”
(AMA-The American Marketing Association )

Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably.
(UK Chartered Institute of Marketing)

as the customer's four Cs:
FOUR

Ps FOUR Cs