Презентация на тему Marketing concept

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2. Business orientations on the marketMarketing development
3. Product orientationProduct orientation is based on the
4. Production orientationThe basis of it is the
5. Sales orientationThis concept assumes that consumers should
6. Traditional market orientationThe company focuses on the
7. Social orientationThe organization should determine the needs,
8. Contemporary marketing orientationContemporary marketing orientation aims to:create
9. Marketing MixMarketing mix is a theoretical concept
10. Basic Marketing Mix (4P’s)ProductPricePlacePromotion
11. Marketing Mix for FMCG (5P’s)ProductPricePlacePromotionPackage
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Business orientations on the marketMarketing development was associated with changes that accompanied the activities of companies and their evolution in the transformation of the market economy. Business strategies were dictated by the behavior of firms

Product orientationProduct orientation is based on the assumption that consumers prefer products

Production orientationThe basis of it is the belief that mass production and

Sales orientationThis concept assumes that consumers should be encouraged to purchase more

Traditional market orientationThe company focuses on the needs and preferences of customers,

Social orientationThe organization should determine the needs, wants and interests of target

Contemporary marketing orientationContemporary marketing orientation aims to:create long-term customer satisfaction throughsatisfying his

Marketing MixMarketing mix is a theoretical concept consolidating market instruments in specific

Basic Marketing Mix (4P’s)ProductPricePlacePromotion

Marketing Mix for FMCG (5P’s)ProductPricePlacePromotionPackage

Marketing Mix for services (7P’s)Product (Service)PricePlacePromotionPeopleProcess (procedures)Phisical evidence

Слайды презентации

Слайд 2 Business orientations on the market
Marketing development was associated

with changes that accompanied the activities of companies and

their evolution in the transformation of the market economy.
Business strategies were dictated by the behavior of firms and emerging factors that resulted in the adoption of new guidance by the companies.
Stages of these changes resulted in emergence of the phases of the behavior of enterprises and extraction of the corresponding types of business orientations.

Слайд 3 Product orientation
Product orientation is based on the assumption

Product orientationProduct orientation is based on the assumption that consumers prefer

that consumers prefer products with high quality, equipped with

various sophisticated features and additional functions.
In this orientation, reserach and development play an important role. It puts a lot of emphasis on the production of sophisticated, technologically superior products.
This orientation is recommended for narrow market segments.

Слайд 4 Production orientation
The basis of it is the belief

Production orientationThe basis of it is the belief that mass production

that mass production and low cost are the key

to success because consumers are primarily interested in product availability and low prices.
This orientation is effective in the case of demand surplus over supply.
If the buyer is dissatisfied with a purchase, merchants look for more new customers rather than new products.

Слайд 5 Sales orientation
This concept assumes that consumers should be

Sales orientationThis concept assumes that consumers should be encouraged to purchase

encouraged to purchase more products. It occurs in a

situation of market saturation.
The company has to take on the effort to increase sales of your products.
Little attention is paid to the market research. The company has a weak market orientation, and the products are not always adapted to the needs of buyers.

Слайд 6 Traditional market orientation
The company focuses on the needs

Traditional market orientationThe company focuses on the needs and preferences of

and preferences of customers, identifies and meets their needs

more efficiently than competitors.
The main task of the company is to bring the product to the diverse preferences and wishes of customers and create new needs and markets.