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Презентация на тему Marketing Practice
Содержание
- 2. Strategic planThe main objectives: Getting stable profit.
- 3. Strategic planThe target market: «University Students». Size
- 4. Strategic planProduct:Backpack is made of eco-friendly material,
- 5. Strategic planPrice: Should be affordable for target
- 6. Decisions madeReasons for making decisions: Searching the
- 7. Decisions madeProduct: Changed its form from «Square»
- 8. Decisions madePrice: Changed price in accordance with
- 9. Decisions madePromotion:1. Positioning: Maximum influence on my
- 10. Decisions madePromotion:Used positioning messages: «Funky», «Fashionable», «Eco
- 11. Decisions madePlace:Intensive distribution.Used channels: «University Store», «Online
- 12. Individual Perfomance Analysis35th turn:Ranks: Profit - 5,
- 13. Individual Perfomance Analysis35th turn:Final Balance
- 14. Team Competitive AnalysisHighly competitive market.Target market «University Students»:EastWestTroy TaylorKevGearSnowSportML BackpackTarget market «Outdoor Enthusiasts»: Alpine High
- 15. Team Competitive AnalysisTrends in final balance:
- 16. Team Competitive AnalysisFinal market shares:
- 17. Скачать презентацию
- 18. Похожие презентации
Strategic planThe main objectives: Getting stable profit. Obtaining high market share. Propose eco-friendly product to my customers.
Слайд 2
Strategic plan
The main objectives:
Getting stable profit.
Obtaining
high market share.
customers.
Слайд 3
Strategic plan
The target market: «University Students».
Size of
this segment = 24% and = 2nd place among
other segments.High growth rate = 5%.
1st place in purchase frequency.
Advantages of this target market:
Слайд 4
Strategic plan
Product:
Backpack is made of eco-friendly material, has
increasing capacity, and has features - «Solar Device», «Univercity
Logo».Place:
«Direct Sales».
«University Store».
«Online Discount retailer».
Слайд 5
Strategic plan
Price:
Should be affordable for target audience.
Should be competitive.
Promotion:
«Internet: social media».
«Radio: Top
40».«TV: National Network».
Слайд 6
Decisions made
Reasons for making decisions:
Searching the best
combination of the marketing mix elements.
Adjustments accordingly to
market changes.Reaction to competitors actions.
Слайд 7
Decisions made
Product:
Changed its form from «Square» to
«Rounded top». It saved me 7$ = 20% of
cost.Removed «University Logo», and add «Water bottle». It saved me 5.5$ = 18% of cost.
Recolored the product from «Black» to «Tan»
Слайд 8
Decisions made
Price:
Changed price in accordance with product
features combinations in the range from $59 to 69$.
Changed price in respond to competitors prices in the range from $60 to $65.
Слайд 9
Decisions made
Promotion:
1. Positioning:
Maximum influence on my target
group.
Additional influence on segments that also interested in my
product.2. Media Campaign channels:
Demographic Reach.
Rate.
Слайд 10
Decisions made
Promotion:
Used positioning messages: «Funky», «Fashionable», «Eco Friendly»,
«Great Value».
Used Media Campaign channels:
Print - «Comic Book», «Fashion
Magazine».Internet - «Social Media», «Gaming Site», «Celebrity Gossip Blog».
Radio: «Top 40».
Слайд 11
Decisions made
Place:
Intensive distribution.
Used channels: «University Store», «Online Discount
Retailer», «Department Store», «Fashion Boutique», «High End Outdoor», «Direct».
Not
used channel: «Discount Retail Chain», reason - price didn’t meet its requiremets.
Слайд 12
Individual Perfomance Analysis
35th turn:
Ranks:
Profit - 5,
Market
share - 2.
Units sold: 7549. The best result
among competitors.Market share: 18%.
Final Balance: $443,017.13
Слайд 14
Team Competitive Analysis
Highly competitive market.
Target market «University Students»:
EastWest
Troy
