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Презентация на тему Europe uno trade

GENERAL DATAFounded in 1992, now EUT is the leading distributor and importer of balloon and party products for RussiaOffices in Moscow, St-Petersburg and Ukraine.More than 400 employeesThe partnership with Disney more than 10 years (since 2003)Market
LICENSEE PROFILE GENERAL DATAFounded in 1992, now EUT is the leading distributor and importer BRANDSOther brands: Latex balloon production and printing (the biggest in Russia)ManagementORGANIZATIONAL STRUCTUREDecorating departmentPurchasing departmentIT-departmentMarketing DISTRIBUTIONCountries (2014)Regions (2014) DISTRIBUTION, KEY ACCOUNTSChain stores Top Clients PLANNING CYCLE Development of products for 2016 collectionsPlanning of promotional activities for BTS 2015 2015 range plan2016 range planDevelopment the collections: “Frozen”, “Sofia the First” and TM & Promo campaigns 2015 draftRetaile stores “Veselaya Zateya” brandingCash&Carry stores brandingWebsite Step 1: BTS15 BP & TM finalizationStep 2: 2016 range discussion &
Слайды презентации

Слайд 2
GENERAL DATA
Founded in 1992, now EUT is the

GENERAL DATAFounded in 1992, now EUT is the leading distributor and

leading distributor and importer of balloon and party products

for Russia

Offices in Moscow, St-Petersburg and Ukraine.
More than 400 employees

The partnership with Disney more than 10 years (since 2003)

Market Share - 30%; 50% in balloons
Disney share in business - 10%


The total turnover 2 billion


Слайд 3 BRANDS
Other brands:

BRANDSOther brands:

Слайд 4 Latex balloon production and printing (the biggest in Russia)
Management
ORGANIZATIONAL

Latex balloon production and printing (the biggest in Russia)ManagementORGANIZATIONAL STRUCTUREDecorating departmentPurchasing

STRUCTURE
Decorating department
Purchasing department
IT-department
Marketing department
"Europe uno trade" - energetic, developing

enterprise,
constantly improving and optimizing its own structure.

Vladimir Kalachev (head of marketing)
Olga Baldina (advertising manager)
Alexandra Guseva (head of marketing at the office of SPb)

Vladislav Osinsky (commercial director)

Key persons

Departments

Sales department

Ekaterina Norvyatkina (office manager)

Gregory Rybakov (general director)

Vera Roslova (chief accountant)

Andrey Fomin (executive director)


Слайд 5 DISTRIBUTION
Countries (2014)
Regions (2014)

DISTRIBUTIONCountries (2014)Regions (2014)

Слайд 6 DISTRIBUTION, KEY ACCOUNTS
Chain stores
Top Clients

DISTRIBUTION, KEY ACCOUNTSChain stores Top Clients

Слайд 7 PLANNING CYCLE

PLANNING CYCLE

Слайд 8 Development of products for 2016 collections
Planning of promotional

Development of products for 2016 collectionsPlanning of promotional activities for BTS

activities for BTS 2015
Planning of promotional activities for

NY 2016

2016 NY campaign launch

Orders placement for 2016

2015-2016 timeline


Слайд 9 2015 range plan
2016 range plan
Development the collections: “Frozen”,

2015 range plan2016 range planDevelopment the collections: “Frozen”, “Sofia the First”

“Sofia the First” and others
depending on the economic situation

in Russia.

Слайд 10 TM & Promo campaigns 2015 draft
Retaile stores “Veselaya

TM & Promo campaigns 2015 draftRetaile stores “Veselaya Zateya” brandingCash&Carry stores

Zateya” branding
Cash&Carry stores branding
Website (zatey.ru) update and branding with

dedicated Disney & Marvel pages. Photo sessions with the products (cooperation with children's modeling agency)

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