Презентация на тему Marketing research

Содержание

2. Definition of MRMarketing researches – process of
3. Types of MRPrimary – are connected with
4. Stages of market researches
5. Preliminary studying of information at the formulation
6. Research planning: choice of methods of communicationpoll
7. History of focus groupIn May, 1921 when
8. Personal interviewWhat do you think of attempt
9. Home TestWould you disagree to taste a box of this vodka?
10. Focus groupToday we will talk to you about means against baldness
11. Telephone interviewWhat you most often buy in drugstores?
12. Hall-testWhat font for phone buttons is more pleasant to you?
13. Deep interviewAnd how the tax law influences to your business?
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Definition of MRMarketing researches – process of collecting, the analysis, storage, access and use of various information helping to make decisions in the field of marketing.

Types of MRPrimary – are connected with obtaining information from interrogated (respondents).

Preliminary studying of information at the formulation of the purposes

Research planning: choice of methods of communicationpoll by mail;telephone survey;personal interview:- individual

History of focus groupIn May, 1921 when spirits of CHANEL No. 5

Personal interviewWhat do you think of attempt of the MICROSOFT company to

Home TestWould you disagree to taste a box of this vodka?

Focus groupToday we will talk to you about means against baldness

Telephone interviewWhat you most often buy in drugstores?

Hall-testWhat font for phone buttons is more pleasant to you?

Deep interviewAnd how the tax law influences to your business?

Слайды презентации

Слайд 2 Definition of MR
Marketing researches – process of collecting,

Definition of MRMarketing researches – process of collecting, the analysis, storage,

the analysis, storage, access and use of various information

helping to make decisions in the field of marketing.

Слайд 3 Types of MR
Primary – are connected with obtaining

Types of MRPrimary – are connected with obtaining information from interrogated

information from interrogated (respondents).

Secondary– are connected with obtaining

information from various reports: firms, competitors, suppliers, the state and public organizations, and also from mass media, the Internet.

Слайд 4 Stages of market researches

Слайд 5 Preliminary studying of information at the formulation of

the purposes
Analysis of internal reports: statistical

reports on sales volumes, accounting information, analytical reports of departments, results of the conducted earlier market researches.

Analysis of external secondary sources.
business press;
specialized branch press;
the specialized periodic press on marketing and advertizing;
annual reports of manufacturing firms;
information of the government statistical bodies;
The Internet in all directions: branch, research firms, advertizing agencies.

Слайд 6 Research planning: choice of methods of communication
poll by

Research planning: choice of methods of communicationpoll by mail;telephone survey;personal interview:-

mail;
telephone survey;
personal interview:
- individual interview;
- group interview;
diary entries;
supervision;
experiment (the

respondent put in a model situation in which he makes the decision);
deep interview;
hall-test;
home-test.
focus group;
mystery Shopping.

Слайд 7 History of focus group
In May, 1921 when spirits

History of focus groupIn May, 1921 when spirits of CHANEL No.

of CHANEL No. 5 were already ready, Coco Chanel

decided to note widely it a festive dinner to which many women of fashion were invited.
At evening it sprayed from a spray new spirits among guests.
Ladies, having experienced new aroma, looked for a look its source and on their reaction authors of spirits understood that they were successful.
Now new perfume aromas are tested in CHANEL for focus - groups