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Презентация на тему What is international marketing?“marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives

What Is International Marketing? “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"
What Is International Marketing?   “marketing on a worldwide scale Simply, the International Marketing is to undertake the marketing activities there are following reasons that attract the organization to be global: * How to Enter the International Market? There are following ways through which companies can globalize: Exports The easiest way to enter the market is through exports that Nowadays, companies need not go to the international trade shows to show Ultimately, the firms can establish their own business facilities or own a
Слайды презентации

Слайд 2 What Is International Marketing? “marketing on a worldwide

What Is International Marketing?  “marketing on a worldwide scale

scale reconciling or taking commercial advantage of global operational

differences, similarities and opportunities in order to meet global objectives"

Слайд 4 Simply, the International Marketing is to undertake the

Simply, the International Marketing is to undertake the marketing activities

marketing activities in more than one nation. It is

often called as Global Marketing, i.e. designing the marketing mix (viz. Product, price, place, promotion)

Слайд 5 there are following reasons that attract the organization

there are following reasons that attract the organization to be global:

to be global: * Increased Economies of Scale * High-profit opportunities

in the international market than the domestic market * Huge Market Share * Elongated life of the product * Untapped International Market

Слайд 6 How to Enter the International Market?

How to Enter the International Market?

Слайд 7 There are following ways through which companies can

There are following ways through which companies can globalize:

globalize:


Слайд 8 Exports The easiest way to enter the market is

Exports The easiest way to enter the market is through exports

through exports that can be indirect or direct. In

Indirect Exports, the trading companies are involved that facilitates the buying and selling of goods and services abroad, on the behalf of the companies. Read more: http://businessjargons.com/international-marketing.html#ixzz4dThkBWI5

Слайд 9 Nowadays, companies need not go to the international

Nowadays, companies need not go to the international trade shows to

trade shows to show their products, they can very

well create the awareness among the customers worldwide through an electronic media i.e. internet.

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