Презентация на тему Managing competitiveness in XXI century. Effective business instruments

is mainly marketing field of research, which educe essential

consumer qualities and terms of goods proposal in the market with a view to ensuring great demand for it.

company – is the problem of strategic management which

allocates the targets of business profitability and its benefits, which are necessary for long-term market presence.

researchers in this field consider market share and profitability

as the basic criteria. The positive dynamics of these rates in the longer term mean that the product of a company finds a market.

New competitors are inclinable to appear in those branches

which demonstrate high profitability over a period of time. At the present time the generally recognized means in competitive struggle and survival on the market is co-operation.

rates are falling and there are no internal sources

of optimization and development, then merger with one of the competitors or his absorption can give the strongest impulse concerning further development of the company.

In such a manner a company changes the structure of the market:
the number of players is declining;
a competitive pattern and market power of individual firms are changing;
a character of mutual relations with customers and suppliers is modifying.

means business external environment is the most important base

for searching for competitive advantages.
First of all it concerns the situation when substitute goods and services appear.

Now we can see Nokia loses its position and iPad Apple cones to the front.

no universal formulae of control as for internal environment.

Traditionally the inner environment of a company is divided into resources and competences or business-processes. In their course interaction of resources takes place.
The recourses can be divided into:
material;
non-material;
human.