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Презентация на тему Introduction to business. Lecture 3

OutlineHow are businesses organised and structured?Major aims of businessHow to achieve these aims?Legal forms of businessBusiness ethics
Introduction to businessLecture 3 OutlineHow are businesses organised and structured?Major aims of businessHow to achieve these How it is organised?Micro approach ‘black box’: production function: inputs in, output FirmTransaction costs: those incurred when making economic contracts in the marketplace Reasons Goals of the firmTraditional assumption: firms want to maximise profits.Owners clearly interested Principal-agent relationshipObjectives of managers: profits or other aims?Principal-agent problem: One where people Principal-agentPrincipal-agent problem in practice. Solutions:Reasonable compensation packageDirect intervention of shareholdersThreat of takeoverAll Business ethicsHow to measure commitment to business ethics? compliance to lawproduct safetyFair Business ethicsBut in many cases right choice is unclear….Consequences: bankruptcy, lack of Right legal structureThis decision is in most cases one of the earliest Types of business organizationPrioprietorship (UK: sole trader) – a person is in PartnershipTwo or more people own the business (incl. sleeping partners). Advantages similar More on partnershipVery often partners draw up a Deed of Partnership which Incorporated vs unincorporatedSole traders and partnerships are unincorporated Incorporation means that new CorporationA legal entity registered by a state, separate and distinct from its Private limited companiesLimited liability (ltd) – a feature of incorporated business which Public limited companiesShares are bought and sold publicly (plc)So, there is a Specific formsCo-operatives – three types: consumer co-operatives (in many countries Co-ops, Poland
Слайды презентации

Слайд 2 Outline
How are businesses organised and structured?
Major aims of

OutlineHow are businesses organised and structured?Major aims of businessHow to achieve

business
How to achieve these aims?
Legal forms of business
Business ethics


Слайд 3 How it is organised?
Micro approach ‘black box’: production

How it is organised?Micro approach ‘black box’: production function: inputs in,

function: inputs in, output out.
Firm: An economic organisation that

co-ordinates the process of production and distribution.
But products require a complex production process – two major factor organising these: market (prices signals), firm (hierarchy of managerial authority).
Within the firm transaction costs are lowered.


Слайд 4 Firm
Transaction costs: those incurred when making economic contracts

FirmTransaction costs: those incurred when making economic contracts in the marketplace

in the marketplace
Reasons for transaction costs:
Uncertainty of contracts
Complexity

of contracts
Monitoring contracts
Enforcing contracts
Therefore, for most goods, firm represents a superior way to organise production!

Слайд 5 Goals of the firm
Traditional assumption: firms want to

Goals of the firmTraditional assumption: firms want to maximise profits.Owners clearly

maximise profits.
Owners clearly interested in profits maximisation.
However maximisation is

a process of undertaking decisions on how much to produce, at what price etc.
In many cases it is not up to owners to undertake these decisions – rather to managers.
Ownership ≠ control. In most cases modern company is legally separated from its owners.


Слайд 6 Principal-agent relationship
Objectives of managers: profits or other aims?
Principal-agent

Principal-agent relationshipObjectives of managers: profits or other aims?Principal-agent problem: One where

problem: One where people (principals), as a result of

lack of knowledge (information), cannot ensure that their best interests are served by their agents.
Asymmetric information: A situation in which one party has superior position with respect to the information (knows more than another).
Possible ways of solving: monitoring or incentives

Слайд 7 Principal-agent
Principal-agent problem in practice. Solutions:
Reasonable compensation package
Direct intervention

Principal-agentPrincipal-agent problem in practice. Solutions:Reasonable compensation packageDirect intervention of shareholdersThreat of

of shareholders
Threat of takeover
All this leads to increased stress

on business ethics!
Business ethics: A company attitude and conduct toward its employees, customers, community and stock-holders.


Слайд 8 Business ethics
How to measure commitment to business ethics?

Business ethicsHow to measure commitment to business ethics? compliance to lawproduct


compliance to law
product safety
Fair employment practices
Fair marketing and selling

practices
Lack of use of confidential info for personal profits
Community involvement
Lack of corruption
How to obey: code of ethical behaviour, various trainings


Слайд 9 Business ethics
But in many cases right choice is

Business ethicsBut in many cases right choice is unclear….Consequences: bankruptcy, lack

unclear….
Consequences: bankruptcy, lack of trust, individual tragedies.
Are companies unethical

or just some of their employees? In most cases individuals are blamed, however in Arthur Andersen case otherwise.


Слайд 10 Right legal structure
This decision is in most cases

Right legal structureThis decision is in most cases one of the

one of the earliest decisions to make. It affects:
Taxation/social

insurance the business pays
The record and accounts that have to be kept
The liability faced by the owner if the business fails
The sources avaiable to the business
The way decisions are made

Слайд 11 Types of business organization
Prioprietorship (UK: sole trader) –

Types of business organizationPrioprietorship (UK: sole trader) – a person is

a person is in business on his/her own behalf.

Usually small business, but may employ other people.
(+) inexpensive, easy formation; less regulated, usually easier tax regime, business affairs are private, close relationship with customers, workload individualy tailored
(-) unlimited personal liability; difficulties in funding on larger scale, owner inability to handle all aspects of company activities, life of business limited to the life of individual who created it☹


Слайд 12 Partnership
Two or more people own the business (incl.

PartnershipTwo or more people own the business (incl. sleeping partners). Advantages

sleeping partners). Advantages similar to prioprietorship plus more capital

available (each partner bring some money), but each partner liable for business debt (from 2001 in UK limited liability partnerships allowed).
Case: Arthur Andersen – each partner suffered from those who worked with Enron, WorldCom.


Слайд 13 More on partnership
Very often partners draw up a

More on partnershipVery often partners draw up a Deed of Partnership

Deed of Partnership which specifies key features like:
How much

of the finance each contributed
How the profits will be shared
How much control each partner has
How the partnership can be resolved


Слайд 14 Incorporated vs unincorporated
Sole traders and partnerships are unincorporated

Incorporated vs unincorporatedSole traders and partnerships are unincorporated Incorporation means that


Incorporation means that new legal entity is created, something

that exists as the law is concerned.
With incorporated business the business itself exists, whereas with an unincorporated business the owner (or owners in case of partnership) is the business.

Слайд 15 Corporation
A legal entity registered by a state, separate

CorporationA legal entity registered by a state, separate and distinct from

and distinct from its owners and managers, having unlimited

life, easy transferability of ownership and limited liability.
(-) taxation – in most cases double: first on corporate level (corporate tax – Poland: CIT) next on personal level when paid out as dividend, more complicated start, lenders may view limited liability as a risk.
(+) Limited liability reduces investors’ risk – lower risk=higher value; growth opportunities due to easier access to capital; better liquidity due to facilitation of ownership transfer.


Слайд 16 Private limited companies
Limited liability (ltd) – a feature

Private limited companiesLimited liability (ltd) – a feature of incorporated business

of incorporated business which means that owners’ liability is

limited to the amount that have invested in the business.
Popular form for family business and for relatively small and well established businesses
Generally shares can be sold privately and with the consent of the shareholders.

Слайд 17 Public limited companies
Shares are bought and sold publicly

Public limited companiesShares are bought and sold publicly (plc)So, there is

(plc)
So, there is a market value
Initial sale of shares

called flotation or IPO
Larger scale, usually requirements regarding minimum value of share capital
Separation of ownership and control
Regular detailed financial information have to be provided
Case: rising share price means that plc gets more money?


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